Campaign Manager responsible for managing Paid Media campaigns at GAIN Performance. Collaborating with clients and the Performance Director to achieve optimal results.
About the role
- Senior UA Manager focused on driving paid social growth through creative strategy and experimentation at Clue. Collaborating across teams to ensure compliance and performance while leading creative for user acquisition.
Responsibilities
- Own creative strategy for paid user acquisition: Set the creative direction for Clue’s paid social growth, translating acquisition goals into clear creative angles, hypotheses, and testing priorities across platforms.
- Build and evolve a creative experimentation system: Design a structured, repeatable approach to creative testing and iteration, enabling fast learning, clear decision-making, and scalable wins across markets.
- Turn performance data into creative decisions: Work closely with Growth and Performance Marketing to interpret results and identify what drives impact.
- Lead creator- and UGC-driven performance formats: Define how creator content fits into a broader performance creative mix. Focus on micro-creators, nano-creators, UGC, and ambassador-style programs.
- Partner cross-functionally to ship trusted creative: Collaborate closely with Science, Legal, and Brand to ensure all creative, especially health-related and creator-led content, is compliant, evidence-based, and aligned with Clue’s values.
- Shape creative output from brief to execution: Write and review creative briefs and scripts, oversee concept development, and give clear, actionable feedback to creators, freelancers, and production partners to ensure quality and consistency.
- Be the platform expert for performance & creative: Develop deep knowledge of what works creatively on each channel, from Meta statics and video to TikTok-native storytelling, including how to navigate category restrictions and platform limitations.
- Systematise learning and creative production: Document insights, refine frameworks, and improve processes so creative production becomes faster, more informed, and easier to scale over time.
- Explore and test a wide range of formats, including non-creator approaches such as animation or data-led storytelling.
Requirements
- 5+ years of experience in performance marketing, paid social, creative strategy, or user acquisition, with ownership of both strategy and execution.
- Demonstrated success scaling paid social through creative, ideally within a regulated, trust-sensitive, or subscription-based product.
- Strong hands-on expertise in Meta (Instagram & Facebook) from a creative and performance perspective, alongside solid experience with TikTok.
- Experience scaling paid social in global markets, with a strong understanding of performance dynamics in the US and UK.
- Comfortable working closely with performance data and budgets, and using experimentation frameworks to guide creative decisions.
- Experience overseeing multiple creative formats, including UGC, creator-led content, and non-creator performance creative.
- Confident operating as a senior individual contributor who can also lead by influence across teams and external partners.
- Clear communicator with the ability to explain creative and strategic choices to both creative and analytical stakeholders.
- Strong alignment with Clue’s mission and comfort working in a science- and privacy-first environment.
Benefits
- Benefit from a dedicated development budget to enhance your skills and advance your career, supporting your journey of growth and learning.
- Enjoy a heavily discounted membership with Urban Sports Club, giving you access to a wide range of fitness and wellness activities to support your health and well-being.
- Work in our vibrant Berlin office, located in the heart of the city, where innovative ideas come to life and meaningful work happens every day.
- Enjoy the flexibility of working from home while also connecting with your team in the Clue office for weekly visits.
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