Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Developing and executing acquisition campaigns for Personal Banking and Wealth customer growth at Citi. Managing high-priority campaigns with strong marketing discipline and collaboration.
Responsibilities
- Develop and execute acquisition campaigns in support of Personal Banking and Wealth new-to-bank customer growth
- Manage multiple high-priority campaigns in a fast-paced environment
- Manage and execute compelling new creative experiences and messaging
- Implement a Test and Learn agenda
- Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals
- Engage in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues
- Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement
- Make decisions and recommendations based on analytics
- Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution
- Manage internal legal and creative reviews and approvals for marketing campaigns
Requirements
- 6-10 years of experience in Marketing and retail bank/financial services industry experience
- Direct to consumer marketing and banking products experience required
- Creative design and content development experience preferred
- MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred
- Requires attention to detail, advanced project management skills, good communication and problem-solving skills
- Demonstrated organizational skills and ability to manage multiple tasks/projects at once
- Creative problem solving and sense of ownership
- Solid communication, presentation and project management skills
- Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
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