Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Performance Marketing Lead defining roadmap and driving growth for Upway's e-bike platform. Leading high-performing teams and managing budget for global marketing strategy.
Responsibilities
- Build a comprehensive Performance Marketing roadmap (SEA & SEO, paid Social Media, GEA & GEO, etc.) aiming at driving traffic and generating revenues for Upway globally in an increasingly efficient way.
- Plan and allocate our Performance Marketing budget (millions of Euros per year!) efficiently across Markets and Channels, for both the Supply and Demand sides of our business.
- Lead a high performing team to execute our plan; set a strong culture of ownership, innovation and resilience.
- Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.
Requirements
- 10+ years of experience in Performance Marketing and related Marketing fields (e.g., SEO), with a track record of improving spend efficiency.
- Proven experience leading high performing teams.
- Stellar analytical skills and the ability to make data-driven decisions.
- An entrepreneurial, results-oriented mindset with a strong sense of ownership.
- Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
- Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
- Great communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
Benefits
- You will receive equity shares in the form of stock options
- You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work in a fast paced environment, where we favour quick decision making and getting things done
- You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.
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