Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Marketing Manager overseeing Constant Contact's paid social program across various platforms. Collaborating with teams to optimize campaigns for performance and growth.
Responsibilities
- Own and scale Constant Contact's paid social program across Meta (Facebook, Instagram) and emerging platforms including TikTok and Pinterest, ensuring all efforts are aligned with CAC, payback period, and gross adds goals.
- Run day-to-day execution and optimization with precision: campaign setup, audience targeting, creative rotation, bid strategy, and algorithm management.
- Monitor budgets and pacing daily; identify performance risks early and act without waiting for approval.
- Own dynamic product ads, retargeting, and remarketing programs designed to drive incremental conversion, not just impression volume.
- Develop and manage structured testing roadmaps across creative formats (video, static, UGC, motion), audience segmentation, messaging angles, and landing page combinations.
- Align experimentation design with Meta's algorithm requirements: respect learning phase integrity, use holdout cells correctly, and document results in a transferable format.
- Surface creative performance signals back to the creative team with specificity: which hooks retain, which CTAs convert, which formats scale.
- Stay current on platform changes, beta features, and new formats (Reels, Advantage+, TikTok Shop) and bring relevant opportunities to the team with a clear hypothesis.
- Deliver weekly, monthly, and quarterly performance reporting in partnership with the Manager, Growth Marketing and analytics team, grounded in performance data and clear hypotheses.
- Communicate what changed, why it changed, what you learned, and what you are doing next. Not just dashboards.
- Flag risks before they become misses. Escalate blockers with a proposed path forward.
- Partner with the creative team to brief, evaluate, and optimize creative performance at scale. Build feedback loops that make creative iteration faster and more precise.
- Collaborate with analytics, lifecycle, and product teams to close funnel gaps between paid acquisition and trial-to-paid conversion.
- Work with the VP, Growth Marketing on budget pacing, seasonal reallocation, and incremental test investments.
Requirements
- 2-4 years of hands-on experience managing paid social campaigns, ideally for a direct-to-consumer, SaaS, or subscription brand.
- Working fluency in Meta Ads Manager: campaign setup, audience targeting, creative rotation, and basic performance diagnostics.
- Familiarity with efficiency metrics: CAC, ROAS, and trial-to-paid conversion as indicators of channel quality, not just spend delivery.
- Analytical mindset: comfortable pulling and interpreting performance data, identifying what changed and why, and presenting findings clearly.
- Some experience with or exposure to A/B testing and structured experimentation, even if at a small scale.
- Strong attention to detail and project management habits: you do not drop threads, miss pacing issues, or let campaigns run without monitoring.
- Clear written and verbal communicator: you can explain what is happening in a campaign and what you are doing about it without needing to be edited.
- Experience in an SMB-focused or subscription software environment where trial volume and paid conversion are the primary downstream KPIs. (preferred)
- Exposure to dynamic product ads, retargeting programs, or catalog-based campaigns. (preferred)
- Familiarity with multi-touch attribution tools or any incrementality testing methodology. (preferred)
- TikTok Ads or Pinterest Ads platform experience. (preferred)
- Experience working cross-functionally with a creative team to brief and evaluate ad creative. (preferred)
Benefits
- Health and welfare benefits including paid leave
- Opportunities to grow your career
- Generous paid time off policy
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