Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Ads Manager managing online advertising campaigns on Meta and TikTok for a sustainable underwear startup. Responsibilities include analysis, optimization, and budget management.
Responsibilities
- Conceptualize, implement and optimize our online advertising campaigns on Meta and TikTok
- Analyze ads and independently implement optimization measures
- Create SEO-optimized ad copy
- Develop audience-specific advertising strategies to increase reach and conversion rate
- Use A/B tests to optimize ad copy, visuals and audience targeting
- Manage and optimize ad budgets to ensure maximum efficiency and profitability
- Monthly reporting on budget spend and ROI
- Monitor and report campaign metrics
- Actively follow trends and developments in paid advertising
Requirements
- Degree in Marketing, Business Administration (BWL) or a comparable qualification
- At least 2 years' experience in performance marketing or campaign management
- Experience managing five-figure budgets
- Experience designing and executing online advertising campaigns
- Confident in using Google Ads, Meta Ads Manager and analytics tools such as Google Analytics
- Analytical mindset and enjoyment working with numbers and data
- Team player with an independent working style
- Flexibility and ability to act spontaneously
Benefits
- Option to work from home
- Flexible working hours including flexitime
- Company events
- Free drinks, fruit & snacks
- Attractive discounts on our products
- An open and friendly team culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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