Network Planning Commercial Analyst role at 7 - Eleven supporting retail store network growth and profitability through market analysis and planning responsibilities.
About the role
- Senior Analyst managing digital media strategies for Cia. Tradicional de Comércio. Leading campaigns and analyzing performance across platforms to enhance marketing outcomes.
Responsibilities
- Develop and implement digital and traditional media strategies across multiple platforms to achieve business goals.
- Manage paid media campaigns, including planning, execution, optimization and performance analysis.
- Oversee advertising budgets, ensuring effective use of resources to maximize return on ad spend.
- Independently analyze data and generate insights to guide strategic marketing decisions.
- Build dashboards in Looker Studio or other visualization tools to monitor campaign performance and report results accurately and concisely.
- Collaborate with the marketing team and external partners to ensure consistent brand communication across channels.
- Track and evaluate campaign performance metrics, identifying opportunities for optimization and continuous improvement.
- Stay informed about current trends and best practices in digital media.
Requirements
- Proven experience managing digital media campaigns, with a focus on platforms such as Google Ads and Facebook Ads.
- Proficiency in Google Tag Manager (GTM) for implementing and managing tracking tags.
- Knowledge of Looker Studio or other data visualization tools for analysis and dashboard creation.
- Strong analytical skills and the ability to turn data into actionable insights.
- Excellent verbal and written communication skills, with the ability to present results and recommendations clearly and effectively.
- Degree in Marketing, Advertising, Statistics, Data Science, or a related field.
- Minimum of 3 years of significant experience in digital media analysis.
Benefits
- Hybrid meal benefit – flexible Meal Voucher (VR) on a Flash card (25%) + credits at our stores (75%).
- Transportation allowance (vale-transporte).
- Medical insurance – plan according to job eligibility (GNDI or SulAmérica).
- Dental care (Odontoprev).
- Day off on your birthday.
- Training and development opportunities.
- Partnerships with universities.
- Partnerships with foreign language course providers.
- Access to SESC benefits.
- Benup – benefits and services platform.
- TotalPass – access to gyms and studios throughout Brazil.
- Birth kit – essential products for the newborn.
- Quansa – salary advance benefit.
- Discounts on our brands.
- Daily breakfast for all employees, with fruit available throughout the day.
- Fridge always stocked with soft drinks, energy drinks, and alcoholic beverages, Monday through Friday.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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