Senior Analyst managing digital media strategies for Cia. Tradicional de Comércio. Leading campaigns and analyzing performance across platforms to enhance marketing outcomes.
Responsibilities
Develop and implement digital and traditional media strategies across multiple platforms to achieve business goals.
Manage paid media campaigns, including planning, execution, optimization and performance analysis.
Oversee advertising budgets, ensuring effective use of resources to maximize return on ad spend.
Independently analyze data and generate insights to guide strategic marketing decisions.
Build dashboards in Looker Studio or other visualization tools to monitor campaign performance and report results accurately and concisely.
Collaborate with the marketing team and external partners to ensure consistent brand communication across channels.
Track and evaluate campaign performance metrics, identifying opportunities for optimization and continuous improvement.
Stay informed about current trends and best practices in digital media.
Requirements
Proven experience managing digital media campaigns, with a focus on platforms such as Google Ads and Facebook Ads.
Proficiency in Google Tag Manager (GTM) for implementing and managing tracking tags.
Knowledge of Looker Studio or other data visualization tools for analysis and dashboard creation.
Strong analytical skills and the ability to turn data into actionable insights.
Excellent verbal and written communication skills, with the ability to present results and recommendations clearly and effectively.
Degree in Marketing, Advertising, Statistics, Data Science, or a related field.
Minimum of 3 years of significant experience in digital media analysis.
Benefits
Hybrid meal benefit – flexible Meal Voucher (VR) on a Flash card (25%) + credits at our stores (75%).
Transportation allowance (vale-transporte).
Medical insurance – plan according to job eligibility (GNDI or SulAmérica).
Dental care (Odontoprev).
Day off on your birthday.
Training and development opportunities.
Partnerships with universities.
Partnerships with foreign language course providers.
Access to SESC benefits.
Benup – benefits and services platform.
TotalPass – access to gyms and studios throughout Brazil.
Birth kit – essential products for the newborn.
Quansa – salary advance benefit.
Discounts on our brands.
Daily breakfast for all employees, with fruit available throughout the day.
Fridge always stocked with soft drinks, energy drinks, and alcoholic beverages, Monday through Friday.
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