Managing Director responsible for establishing and scaling a joint venture in life sciences. Overseeing business development and operations while ensuring financial stability and growth.
About the role
- Senior Marketing & Growth Manager responsible for Go-to-Market strategies and digital marketing campaigns for a health program. Collaborating with founders and utilizing data-driven insights to enhance customer engagement.
Responsibilities
- You develop the roadmap for our market entry.
- You prioritize channels by efficiency (ROI) and decide how to allocate the budget.
- You independently manage our paid campaigns (Meta Ads / Google Ads).
- You monitor targeting, budgets and KPIs.
- You plan our storylines and translate medical facts into clear messages.
- You build automations (e.g., in ActiveCampaign) to efficiently convert prospects into customers.
- You make data-driven decisions (CAC, conversion rates) and report directly to the founders.
Requirements
- At least 3–5 years of hands-on experience in digital marketing, growth hacking, or e-commerce.
- Ideally, you have supported a product launch.
- Confident use of Ads Manager (Meta/Google), analytics tools and CRM systems.
- You understand that 20 hours can't cover everything — and you have the courage to omit low-impact tasks (Pareto principle).
- Excellent German and a knack for copy that sells without being sensationalist.
- You are personally passionate about topics such as biohacking, longevity, prevention, or health tech.
Benefits
- Attractive compensation: €25,000 – €35,000 gross per year for 20 hrs/week.
- Genuine flexibility: You largely structure your 20 hours as you see fit (e.g., 5 mornings or 2.5 full days).
- Remote & hybrid: We operate 'remote-first'. For key strategy meetings we meet in Königswinter/Bonn; most work you can do where you're most productive.
- Real impact: You work directly with the founders, benefit from short decision-making paths, and help build a brand from the ground up.
- Purpose-driven work: You're not marketing a 'nice-to-have' gadget, but a science-backed program that helps people live healthier for longer.
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