Hybrid Paid Media Analyst

Posted 2 weeks ago

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About the role

  • Paid Media Analyst responsible for managing omnichannel performance campaigns in a digital marketing agency. Collaborating with international clients and optimizing campaigns across various media channels like Google and Meta.

Responsibilities

  • The Paid Media Analyst is responsible for managing and optimizing omnichannel performance campaigns.
  • This role requires a deep understanding of media channels including Google, Meta, TikTok, Retail Media, and a familiarity with programmatic advertising.
  • You will oversee the complete campaign lifecycle from client onboarding and media planning to execution, A/B testing, and performance reporting, ensuring clear demonstration of ROI/ROAS.
  • Strong organizational skills and proficiency in managing tasks through our CRM SENTR are essential.
  • Fluency in both Spanish and English is required as you will execute campaigns in both languages.

Requirements

  • 3+ years of experience managing paid media campaigns, ideally within a digital marketing agency.
  • Proven track record of driving performance campaigns with demonstrable ROI/ROAS.
  • Strong expertise in Google Ads and Meta Ads platforms, with hands-on experience on TikTok, Retail Media, and programmatic channels.
  • Experience managing the full campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
  • Demonstrated success in designing, implementing, and interpreting A/B tests to improve campaign performance.
  • Exceptional organizational skills and proficiency with CRM systems, specifically SENTR.
  • Fluent in both Spanish and English, with excellent communication and reporting skills in both languages.
  • Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.

Benefits

  • Competitive compensation package.
  • Hybrid work model.
  • Opportunity to work on cutting-edge campaigns with international clients across LATAM, the US, and Europe.
  • Access to advanced tools and training in paid media strategies.

Job title

Paid Media Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridPanama

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