Salesforce Administrator managing Salesforce platform for SiteMinder. Focusing on data management and system optimization in a hybrid work environment.
About the role
- Salesforce Administrator optimizing Salesforce environment to drive revenue growth for healthcare staffing firm. Managing data integrity and campaign execution with sales and marketing collaboration.
Responsibilities
- Manage day-to-day Salesforce administration including user setup, profiles, permissions, roles, and workflows
- Configure and maintain Salesforce features, settings, and functionality to align with evolving business requirements
- Implement automation through Process Builder, Flow, and validation rules to streamline operations
- Evaluate and implement AppExchange solutions and third-party integrations
- Maintain system documentation and create training materials for end users
- Oversee data quality standards and implement data governance best practices
- Manage data acquisition processes across business teams and internal and external sources
- Manage data imports, migrations, and bulk updates while ensuring accuracy and integrity
- Perform regular data audits and cleanup activities to maintain database health
- Establish and enforce data entry standards and deduplication processes
- Create and maintain custom objects, fields, and page layouts as needed
- Design and build custom reports and dashboards for sales leadership and team members
- Analyze sales data to identify trends, opportunities, and areas for improvement
- Create executive-level reporting packages for pipeline analysis, forecasting, and performance tracking
- Partner with sales managers to develop KPI dashboards that drive accountability
- Provide ad-hoc reporting and data analysis to support strategic initiatives
- Collaborate with marketing to build targeted campaign lists based on specific criteria
- Gather and structure data from multiple sources to support campaign development
- Manage Salesforce Campaign objects and track campaign ROI and effectiveness
- Ensure seamless lead routing and handoff processes between marketing and sales
- Work with marketing to develop messaging frameworks based on contact segments and attributes
- Support lead scoring, nurturing processes, and marketing automation integration
- Serve as the primary point of contact for Salesforce questions and troubleshooting
- Conduct training sessions for new hires and ongoing education for existing users
- Create process documentation and quick-reference guides
- Gather user feedback and translate requirements into system enhancements
Requirements
- Salesforce Administrator Certification (ADM 201)
- Strong understanding of Salesforce data architecture, security model, and best practices
- Proven experience with data imports, exports, and data manipulation tools (Data Loader, Excel)
- Advanced skills in creating reports, dashboards, and custom report types
- Experience working cross-functionally with sales and marketing teams
- Excellent problem-solving abilities and attention to detail
- Strong communication skills with ability to translate technical concepts for non-technical users.
- 3-5 years of Salesforce administration experience
- BS/BA in Computer Science, Information Systems, Business Administration, Management Information Systems
- Will consider equivalent combination of education and experience
- Advanced Administrator Certification (ADM 211) or Platform App Builder Certification preferred
- Experience with Salesforce integrations (marketing automation, email platforms, data enrichment tools)
- Knowledge of sales processes, pipeline management, and CRM best practices
- Experience with Salesforce Campaign management and marketing operations
- Familiarity with SQL or SOQL for data queries
- Understanding of GDPR, CAN-SPAM, and data privacy regulations
Benefits
- 401(k) retirement plan with company match
- Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
- Flexible work schedules - including work-from-home options available
- Recognition programs with rewards including trips, cash, and paid time off
- Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
- Tailored training resources including free LinkedIn learning courses
- Volunteer time off and employee-driven matching grants
- Tuition reimbursement programs
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