Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Marketing Manager delivering integrated marketing strategies and measurable results for financial advisory firm Cerity Partners. Advising senior stakeholders and executing marketing initiatives across various channels.
Responsibilities
- Reporting to the Director of Practice Marketing, this role requires someone who combines strong business acumen with a proactive, hands-on approach.
- Serve as a trusted marketing advisor and hands-on partner to advisor teams, helping them define goals, prioritize initiatives, and execute programs that drive measurable growth.
- Lead and facilitate planning sessions to uncover business objectives, target audiences, and growth opportunities, then translate those discussions into clear, actionable marketing plans.
- Develop and manage annual marketing plans that combine strategic focus with tactical execution, ensuring all initiatives tie directly to firm and advisor business goals.
- Anticipate needs and proactively suggest new marketing ideas, events, and client/COI engagement opportunities based on market trends, advisor priorities and best practices occurring on other advisor teams.
- In partnership with the advisor teams, quarterback the end-to-end development of integrated marketing initiatives across digital, social, content, and events.
- Act as a connector between advisor teams and the firmwide marketing function, ensuring alignment with overall strategy and best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- MBA preferred; strong business acumen with ability to align marketing to firm strategy
- 7-10 years of progressive marketing experience in professional or financial services with direct experience in wealth management or financial advisory highly preferred
- Demonstrated success leading integrated marketing initiatives that drive measurable business results
- Ability to travel up to 15%.
- Proven ability to own and drive marketing strategy from concept through execution.
- Understanding of digital, content, event, and social marketing best practices, with the ability to connect tactics to overall strategy.
- Experience building performance reports that link marketing activity to revenue, KPIs, and client engagement metrics.
Benefits
- Health, dental, and vision insurance – day 1!
- 401(k) savings and investment plan options with 4% match
- Flexible PTO policy
- Parental Leave
- Financial assistance for advanced education and professional designations
- Opportunity to give back time to local communities
- Commuter benefits
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