Senior Employer Branding Analyst at C&A, managing employer brand strategies and communications to enhance workforce engagement. Focusing on creating and maintaining the company's identity in the market.
Responsibilities
Responsible for the brand's EVP (Employer Value Proposition);
Develop strategies to support and position the employer brand (internally and externally);
Manage employer brand channels, including producing briefings, creating content and handling inbound communications (SAC/customer service). (Instagram, LinkedIn, Glassdoor, among others);
Organize and oversee recordings at the Head Office, Distribution Center (DC) and stores;
Write scripts for corporate/institutional videos;
Apply brand guidelines to careers pages and develop job posting distribution strategies;
Responsible for building the identity and communication strategy for entry programs (internship, trainee and others);
Contribute to designing the Talent, Candidate and Employee journey, interacting with different areas and touchpoints along the journey;
Implement an employee brand ambassador program;
Support creative and innovative strategies for the area;
Monitor vendors daily to ensure timely delivery of services and materials;
Support and organize internal and external events;
Keep corporate websites up to date;
Prepare performance reports and develop continuous improvement plans;
Responsible for managing the area's payments.
Requirements
Bachelor's degree (completed);
Experience managing channels and employer brand strategy, social media and internal communications;
Proficient in MS Office;
Excellent writing skills;
Knowledge of Adobe (Photoshop/Illustrator) and AI for communications is a plus.
Benefits
Medical and dental insurance (employee and dependents)
Dr. C&A - Telemedicine and teletherapy services
Annual bonus
Parking or transportation allowance (work location: Alphaville – Barueri/SP)
Birthday off — one paid day off during your birthday month
Flexible working hours
On-site cafeteria
Flexible meal benefit (VA and/or VR)
Gympass
Semi-annual vacation
Pharmacy discount program with payroll deduction
Employee discount for purchases at C&A stores and e-commerce.
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