Marketing Manager responsible for CDW’s Microsoft portfolio marketing strategy. Leading marketing initiatives and campaigns for product launches and partner engagement in the technology sector.
Responsibilities
Own the end-to-end marketing strategy for Microsoft and selected silicon partners.
Build integrated go-to-market plans aligned to CDW’s Modern Workspace and AI priorities.
Translate Microsoft launches, incentives, and strategic plays into impactful CDW marketing initiatives.
Act as the primary marketing contact for Microsoft, managing senior relationships across both organisations.
Co-create and deliver joint, bi-annual campaigns that drive measurable growth.
Manage alignment and value creation with silicon partners such as Intel.
Lead multi-channel campaign development across digital, events, content and partner-led activities.
Use market insights and customer trends to ensure campaigns are relevant and differentiated.
Collaborate with sales, product, partner teams and agencies to ensure seamless execution.
Own substantial marketing budgets (MDF and co-investment).
Ensure commercial discipline, ROI tracking and performance reporting.
Measure and communicate pipeline contribution and revenue impact.
Support the development of CDW’s Modern Workspace and AI value proposition.
Identify growth opportunities using ecosystem expertise and market insight.
Align marketing initiatives with sales priorities and provide clear campaign narratives.
Requirements
Strong understanding of the Microsoft ecosystem (Modern Workspace, Windows, Surface, CSP, AI solutions).
Proven experience managing Microsoft or major vendor relationships within the IT channel.
Demonstrated success delivering co-marketing programmes with global technology vendors.
Strong commercial acumen and experience managing significant marketing budgets and ROI reporting.
Strategic thinker with hands-on execution capability.
(Desirable) Experience with silicon partners (Intel, AMD, Qualcomm), B2B technology marketing, or digital workplace/AI initiatives.
Highly collaborative and able to influence across internal and external stakeholders.
Data-driven, insight-led, and focused on outcomes.
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