Content Strategist developing story - driven content for marketing campaigns at Walker Consultants. Collaborating with teams to ensure clarity and relevance across multiple channels.
About the role
- Digital Content Strategist at Caterpillar developing cross-platform digital content strategies. Collaborating with business units to elevate customer communication and content quality.
Responsibilities
- Define and implement an enterprise cross-platform digital content strategy that ensures marketing content is always relevant, optimized based on customer behavior and analytics, and accurately curated for developing technology.
- Lead discovery of content-heavy experiences, selecting appropriate methods (i.e., content audits, gap analyses, or analytics analysis) to identify opportunities and provide strategic recommendations to elevate content quality and effectiveness.
- Develop and maintain global content standards, frameworks, patterns, and documentation to drive content quality, consistency and performance.
- Create content pillars, define editorial direction, and craft standards for content types, page templates, and components aligned to customer journey needs and marketing objectives.
- Partner with Business Units, the Global Brand Team, and Platform teams to align content initiatives with enterprise priorities and platform needs and capabilities.
- Support the rollout of new content frameworks, tools, and standards.
- Socialize strategies and support business units, content authors, and marketers across the organization with training, enablement, and best-practice adoption.
- Establish content KPIs and success metrics in partnership with analytics teams.
- Use insights to improve content performance, engagement, and customer outcomes.
- Provide thought leadership on modular content strategy, metadata usage, emerging digital content trends, tools and methodologies such as AIO/GEO Content Strategy.
- Review content for alignment to strategy, brand, accessibility, and SEO best practices.
Requirements
- Bachelor's degree in Marketing, Business, Digital, or a related field.
- Proven experience in digital content strategy, digital marketing, UX writing, content design, enterprise content operations and management, content systems architecture, or related fields.
- Proven experience with end-to-end content strategy for large scale experience redesigns for complex, content-heavy digital experiences.
- Progressively complex marketing and digital experience, including digital content planning, user journeys, SEO/GEO, and analytics.
- Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
- High degree of organization and meticulousness to ensure comprehensive recommendations, content accuracy, and adherence to brand guidelines.
- Proven track record of building cross-functional relationships and partnerships with SEO/GEO, UX, CX, analytics, marketing technology teams, and key stakeholders.
- Excellent written, verbal, and presentation skills.
- Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.
- Experience with content design system documentation, metadata and taxonomy, and content modeling is a plus.
- Strong understanding of marketing automation tools, Salesforce Marketing Cloud is a plus.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Job title
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