Digital Content Strategist at Caterpillar developing cross - platform digital content strategies. Collaborating with business units to elevate customer communication and content quality.
About the role
- Content Strategist developing story-driven content for marketing campaigns at Walker Consultants. Collaborating with teams to ensure clarity and relevance across multiple channels.
Responsibilities
- Research the company’s service lines, industries, and market landscape to identify timely, relevant story opportunities.
- Develop campaign-level story frameworks aligned with annual priorities (e.g., Forensics, Vertical Transportation, Historic Restoration, etc.).
- Define clear narratives, key messages, and story angles that resonate with target audiences.
- Ensure content supports broader marketing, business development, and brand objectives.
- Translate core stories into content plans spanning blogs, social media, email, video, webinars, presentations, and other formats.
- Collaborate with designers, videographers, and subject matter experts to execute content consistently across channels.
- Maintain content calendars and ensure timely delivery of written assets tied to campaigns and initiatives.
- Adapt stories for different audiences while maintaining narrative integrity and tone.
- Partner with engineering and consulting teams to gather insights, project examples, and technical context.
- Ask the right questions to uncover meaningful details, lessons learned, and real-world impact that benefits our clients.
- Translate technical concepts into clear, engaging content without sacrificing accuracy or credibility.
- Support proposal and business development efforts by contributing strong narrative components when needed.
- Write and edit original content with a strong emphasis on clarity, structure, and relevance.
- Review and refine content for accuracy, consistency, and alignment with brand voice and messaging standards.
- Ensure all content reflects a thoughtful, informed perspective on the company’s expertise and services.
- Track content performance and engagement to understand what resonates with target audiences.
- Use insights to refine story approaches, formats, and distribution strategies over time.
- Stay informed on industry trends, competitor positioning, and emerging topics to inform future content.
- Proactively manage content review with subject matter experts, respecting limited availability and time constraints.
- Provide clear, concise review packages that reference source material, project examples, and technical inputs.
- Flag assumptions, interpretations, and open questions to enable fast, confident expert feedback.
- Provide writing and editing support for reports, proposals, articles, and internal communications as bandwidth allows.
Requirements
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
- 3-7 years of experience in content strategy, editorial development, journalism, or B2B marketing.
- Strong writing and editing background with examples of long-form and campaign-based storytelling.
- Experience working with technical, professional, or subject-matter-expert audiences preferred.
- Familiarity with content management systems, editorial calendars, and collaboration tools (Asana, Monday, etc.).
Benefits
- Annual discretionary bonus program
- Opportunity to purchase Walker stock – Walker is 100% employee-owned!
- Medical, dental, vision, company-paid life insurance
- Mental wellness benefits
- Health Savings Account with company contribution
- 401(k) with company match
- Flexible Spending Accounts and Commuter Spending Accounts
- 529 college savings plan
- A minimum of 3 weeks of Paid Time Off per year
- 9 paid holidays per year, including 3 paid floating holidays
- 5 days of bereavement leave and PTO Donation Bank to help during difficult times
- 100% compensation replacement during short-term disability leaves
- Paid parental leave that allows an additional week of paid time alongside short-term disability leave and/or applicable state paid leave programs
- Paid community involvement hours
- Tuition and licensure reimbursement and sponsorship of professional memberships
- Internal conferences and professional development opportunities
- Employee Resource Groups and Affinity Groups
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