Digital Marketing Specialist managing online marketing campaigns and website content for secura protect. Collaborating with teams to develop engaging digital content and improve brand presence.
About the role
- Digital Marketing Strategist at Caterpillar Inc. collaborating on marketing technology adoption and customer experience improvement. Focused on Mining, Construction, and Power industries.
Responsibilities
- Understanding business unit partner marketing strategy and incorporating it into enterprise level digital solutions.
- Developing strategies related to marketing technologies and digital marketing process excellence to improve marketing performance.
- Leads efforts in aligning marketing technology roadmaps with business goals.
- Advocates for business units needs in marketing technology and/or engineering planning meetings, reveals, and retrospectives.
Requirements
- Professional experience in marketing either with a corporation or creative agency
- Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
- Thorough knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs
- Capable of providing actionable insights from marketing performance data
- A deep understanding of Salesforce, Google Analytics, and Adobe marketing tools.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
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