Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Global Social Media Specialist driving B2B social media strategies for Danfoss Drives. Collaborating with teams to enhance advocacy and optimize paid campaigns to increase brand visibility.
Responsibilities
- Support the MarCom team to develop and manage social media strategies and content calendars aligned with Danfoss Drives’ marketing objectives
- Work closely with our Global MarCom Project and Content Team to support content planning, offering guidance and best practices that increase the pace and quality of social media output
- Expand and optimize employee advocacy programs to amplify our brand voice
- Plan and manage paid social campaigns, with a strong focus on LinkedIn, leaning on our digital marketing agency
- Monitor performance metrics, analyze campaign effectiveness, and share insights to inform future strategy
- Partner with other global marketing specialists to ensure social media efforts align with broader goals
- Stay ahead of emerging social media trends, platform updates, and tools
Requirements
- Expertise in social media strategy for B2B, especially LinkedIn
- Partner with global and local teams, delivering clear guidance and actionable insights
- Skilled in fostering interaction and meaningful engagement across social platforms
- Exceptional written and spoken English communication skills
- Creative mindset with agility to embrace trends and platform changes
- Proficient in social media platforms, analytics, and open to leveraging AI for smarter activation
- Solid understanding of social media algorithms, analytics, and their connection to the wider online marketing environment
Benefits
- Annual bonus
- Paid vacation
- Pension plans
- Personal insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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