CRM Specialist at CarTrawler managing data-led campaigns for B2C brands in travel tech. Collaborating in a fast-moving Trading squad using Salesforce Marketing Cloud.
Responsibilities
Deliver high-impact CRM campaigns across email, push and lifecycle journeys from planning and build to testing, launch and post-analysis.
Use Salesforce Marketing Cloud and CMS platforms to create personalised, brand-aligned customer communications that drive engagement and revenue.
Translate campaign performance into actionable insights, refining segmentation, personalisation and testing strategies.
Partner with BI, Revenue Enablement and MarTech teams to scale successful experiments and enhance campaign automation.
Act as the go-to CRM expert within the Trading squad, aligning activity to commercial goals and ensuring smooth cross-team collaboration.
Maintain high standards of quality and process -> accurate tagging, consistent reporting and continuous improvement to optimise delivery.
Requirements
3+ years’ experience in CRM or digital marketing (ideally within e-commerce or B2C environments).
Proven experience using Salesforce Marketing Cloud and campaign management tools.
Strong analytical skills with the ability to interpret performance data and translate it into measurable actions.
Excellent communication and project management skills, with a collaborative, commercial mindset.
Bonus points for experience with travel or mobility brands, AMPscript/SQL/HTML, or BI tools such as Tableau.
Benefits
Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.
Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.
Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.
Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.
Everyday perks that make a difference - subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.
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