MI
Mercari, Inc.Senior CRM Specialist
Senior CRM Specialist managing CRM initiatives for Mercari's product offerings including Merpay and Mercoin. Leading strategy and project execution for optimizing customer experiences.
About the role
- Deliver high-impact CRM campaigns across email, push and lifecycle journeys from planning and build to testing, launch and post-analysis.
- Use Salesforce Marketing Cloud and CMS platforms to create personalised, brand-aligned customer communications that drive engagement and revenue.
- Translate campaign performance into actionable insights, refining segmentation, personalisation and testing strategies.
- Partner with BI, Revenue Enablement and MarTech teams to scale successful experiments and enhance campaign automation.
- Act as the go-to CRM expert within the Trading squad, aligning activity to commercial goals and ensuring smooth cross-team collaboration.
- Maintain high standards of quality and process -> accurate tagging, consistent reporting and continuous improvement to optimise delivery.
Requirements
- 3+ years’ experience in CRM or digital marketing (ideally within e-commerce or B2C environments).
- Proven experience using Salesforce Marketing Cloud and campaign management tools.
- Strong analytical skills with the ability to interpret performance data and translate it into measurable actions.
- Excellent communication and project management skills, with a collaborative, commercial mindset.
- Bonus points for experience with travel or mobility brands, AMPscript/SQL/HTML, or BI tools such as Tableau.
Benefits
- Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.
- Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.
- Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.
- Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.
- Everyday perks that make a difference - subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.
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