Hybrid Marketing Programs Manager – Processes

at Carrier

• Job title: Marketing Programs Manager – Processes
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Allendorf, Germany

About the role

• Marketing Manager managing B2B2C marketing projects for Viessmann Climate Solutions. Developing strategic communication and campaign plans to enhance visibility and engagement.

Responsibilities

• Planning, managing and executing B2B2C marketing activities to increase end-customer demand for our Viessmann System Professionals
• Strengthening the visibility of our System Professionals in regional and digital channels through targeted communication campaigns, content marketing and co-branding activities
• Providing best-in-class marketing materials and tools (e.g., templates, campaign kits, POS materials, trade show booths, social media content)
• Developing and implementing strategic communication and action plans for partner activation and end-customer outreach
• Advising and supporting System Professionals on marketing matters and organizing trainings and webinars for the professional use of provided materials
• Developing and executing marketing strategies and communication concepts to position the SystemProfi program
• Planning and managing campaigns/communications to recruit and retain SystemProfi partners
• Close collaboration with internal departments (e.g., Sales, Academy, Product Management, Digital Marketing, Marketing, Brand) and external agencies
• Monitoring and measuring the success of marketing activities using defined KPIs and continuously optimizing initiatives

Requirements

• Degree in Marketing, Communications, Business Administration or a comparable qualification
• Several years of experience in B2B or B2B2C marketing, ideally in a technical environment or working with trade partners
• Strong understanding of partner and end-customer communication across the customer journey
• Experience designing and executing integrated marketing campaigns
• Confident use of digital marketing tools, CRM systems and social media platforms
• Structured, creative and solution-oriented working style
• Experience in project management and coordinating interdisciplinary teams; strong communication skills
• Strong understanding of brand management, partner communication and sales support

Benefits

• 30 days of paid vacation per year
• Company pension scheme
• Professional and personal development opportunities