Channel Marketing Specialist at Honeywell developing and executing growth marketing plans for Building Automation in France. Aiming to accelerate demand generation through targeted strategies.
Responsibilities
Develop and execute comprehensive vertical specific and country growth marketing plans in France that align with Building Automation business goals.
Increase reach and engagement through the use of account-based marketing.
Ensure that the marketing shared services for creative and content effectively deploys the value proposition in collaterals.
Build and maintain strong relationships with the direct and indirect commercial teams.
Oversee the planning, execution, and performance evaluation of promotions and integrated marketing campaigns.
Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors.
Lead the development and execution of small local events to foster connections and generate revenue.
Requirements
Proven experience of at least 6 years in channel marketing or related roles.
Demonstrated success in developing and executing channel marketing strategies.
Strong analytical and strategic thinking skills.
Proficiency in demand generation and lead generation strategies.
Experience in utilizing marketing automation platforms and CRM systems.
Knowledge of distribution and partner channel dynamics.
Bachelor's degree in Marketing, Business, or related field.
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