Senior Associate managing retail media and paid search campaigns for CPG clients. Collaborating with teams to optimize advertising strategies and deliver actionable insights.
About the role
- Join SMG’s Central Media team as a Senior Paid Social Executive! Lead and optimise high-performing paid social campaigns across our Boots Media Group partnership.
Responsibilities
- Campaign activation and management
- End to end ownership of campaigns, including activation,pacing, optimisation and reporting.
- Follow best practice and SMG frameworks, with campaign responsibilities including but not limited to troubleshooting, conversion tracking build, preview link creation, campaign build, 1PD audience push, activation, pacing, performance, optimisation and campaign reporting.
- Identify areas of improvement, leading to cost, performance or resource efficiencies, within the campaign process.
- Interact with planning, insights, and client teams as necessary on campaign ideation, campaign planning, booking process, and provide them with regular updates on campaign performance, optimisation, and improvement opportunities.
- Work with the planning team on 1PD briefs, assisting with decisioning across audience, platforms, and ad tech.
- Mid campaign and end of campaign reporting.
- Working with planning, insights, and digital media managers assist with PCA creation and delivery.
- Alongside, senior team members, attend client calls where necessary.
- Discover new platforms and partnership opportunities.
Requirements
- Experience of media buying (Social essential, programmatic advantageous).
- Essential platform experience (Meta, Pinterest, TikTok).
- Familiarity with digital performance metrics.
- Intermediate Excel skills.
- Strong analytical skills and attention to detail.
- Ability to work in a fast-paced environment, prioritising tasks across multiple projects and agencies.
- Experience in a growing FMCG, retail, or media environment (preferable).
Benefits
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Learning Fund” for learning
- 4 extra Wellbeing Days off per year
- Summer & Winter conferences + year-round celebrations
- 4pm finishes every Friday
- Flexible and hybrid working
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