Growth Manager focusing on SEO and conversion optimization for AI data platform. Managing engagement and traffic strategies to enhance user experience and conversion rates.
About the role
- Manager leading experiential and growth marketing for Canon's iconic brand. Overseeing experiential, sponsorship, and PR strategy while developing a high-performing team.
Responsibilities
- Own and evolve Canon’s experiential, sponsorship, and PR strategy, building annual roadmaps and integrated plans that drive measurable brand growth, audience engagement, and commercial impact
- Lead, coach, and develop a high-performing team (Experiential Manager and PR Manager), setting clear objectives, accountability frameworks, and performance standards.
- Partner with the Senior Manager, Brand & Growth to shape integrated sponsorship, media, and activation strategies that build lifetime value and strengthen community and brand equity
- Oversee governance, risk management, and operational excellence across all events and PR activity, ensuring compliance with brand, safety, privacy, and reputational standards
- Evaluate performance and impact across sponsorships, events, and earned media, embedding insights, efficiency, and continuous improvement into future planning
Requirements
- Minimum 8+ years’ experience in brand, experiential, sponsorship, or integrated marketing environments.
- Proven experience leading large-scale events and sponsorship activations from strategy through execution
- Demonstrated experience managing and developing teams, setting direction, and driving performance accountability
- Strong commercial and project-management capability, including budget ownership
- Excellent stakeholder-management and relationship-building skills
- Strong understanding of integrated brand storytelling across physical and digital touchpoints
- Experience in integrated media planning and performance measurement advantageous
Benefits
- Free parking at Canon’s Macquarie Park location
- Bonus Leave including Birthday leave, Canon Day leave, Kyosei Day
- Training and development opportunities to help you bring your goals to life
- Wellbeing benefits including everything from discounted health insurance to flu vaccines to confidential counselling
- Canon products offered at discounted rates
- Education assistance to support the cost of any external training that gives you new skills for your job
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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