B2B Sales Manager managing and developing the Cafeyn B2B team across multiple verticals like Employee Benefits and Education. Focus on driving revenue growth, retention, and team performance.
Responsibilities
Manage, coach, and develop the B2B Sales & Account Management team (7 people)
Set clear objectives, territories/vertical ownership, and KPIs
Build a performance-driven culture with regular 1:1s, pipeline reviews, and skill development
Ensure strong collaboration between Sales and Account Management to drive renewals, upsells, and cross-sells
Improve retention, contract renewals, and average contract value over time
Deliver annual B2B revenue growth in line with budget, balancing new sales and renewals/upsells
Refine Cafeyn’s B2B value proposition versus competitors
Ensure consistent messaging, pricing logic, and packaging across all B2B verticals
Work closely with Product, Content, Finance, Legal, and Ops to ensure deals are sellable, profitable, and deliverable
Ensure strong CRM discipline: every opportunity clearly qualified, staged, valued, and with next steps documented
Requirements
8+ years of experience in B2B Sales / Business Development, ideally in digital media, SaaS, content, or platform businesses
Proven experience managing and scaling a Sales team, including Business Developers and Account Managers
Strong track record of closing complex B2B deals with multiple stakeholders (procurement, legal, HR, CSR, IT, etc.)
Solid experience with annual contracts, renewals, and upsell strategies
Strong command of pipeline management, forecasting, and CRM discipline (HubSpot, Salesforce, or equivalent)
Ability to combine hands-on senior BD execution with team leadership
Clear understanding of pricing, margins, and deal profitability
Excellent communication and leadership skills; able to influence internally and externally
Fluent in French and English; additional languages are a plus
Benefits
We provide a Swile card for your meal vouchers
Sidecare health insurance
Mobility package to reimburse your transport subscription
Partnership with Wellpass that gives you access to fitness classes and wellness activities
Access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health
Work remotely two days per week
We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform
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