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About the role
- B2B Sales Manager managing and developing the Cafeyn B2B team across multiple verticals like Employee Benefits and Education. Focus on driving revenue growth, retention, and team performance.
Responsibilities
- Manage, coach, and develop the B2B Sales & Account Management team (7 people)
- Set clear objectives, territories/vertical ownership, and KPIs
- Build a performance-driven culture with regular 1:1s, pipeline reviews, and skill development
- Ensure strong collaboration between Sales and Account Management to drive renewals, upsells, and cross-sells
- Improve retention, contract renewals, and average contract value over time
- Deliver annual B2B revenue growth in line with budget, balancing new sales and renewals/upsells
- Refine Cafeyn’s B2B value proposition versus competitors
- Ensure consistent messaging, pricing logic, and packaging across all B2B verticals
- Work closely with Product, Content, Finance, Legal, and Ops to ensure deals are sellable, profitable, and deliverable
- Ensure strong CRM discipline: every opportunity clearly qualified, staged, valued, and with next steps documented
Requirements
- 8+ years of experience in B2B Sales / Business Development, ideally in digital media, SaaS, content, or platform businesses
- Proven experience managing and scaling a Sales team, including Business Developers and Account Managers
- Strong track record of closing complex B2B deals with multiple stakeholders (procurement, legal, HR, CSR, IT, etc.)
- Solid experience with annual contracts, renewals, and upsell strategies
- Strong command of pipeline management, forecasting, and CRM discipline (HubSpot, Salesforce, or equivalent)
- Ability to combine hands-on senior BD execution with team leadership
- Clear understanding of pricing, margins, and deal profitability
- Excellent communication and leadership skills; able to influence internally and externally
- Fluent in French and English; additional languages are a plus
Benefits
- We provide a Swile card for your meal vouchers
- Sidecare health insurance
- Mobility package to reimburse your transport subscription
- Partnership with Wellpass that gives you access to fitness classes and wellness activities
- Access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health
- Work remotely two days per week
- We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform
- We organize four office meet-ups per year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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