Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Analyst developing business insights and analytics solutions for a major insurer. Collaborating on advanced analytics projects to drive strategic growth and innovation.
Responsibilities
- Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth.
- Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation.
- Responsible for building Power BI and excel reports, must be comfortable with large amounts of data, data manipulation, and solving complex business problems.
- Work on analyses related to agency development, new agent programs, recruiting promotions, and more.
- Support Distribution objectives and agency development by assisting in advanced analytic projects, program development, calculating return on investments, and more.
- Serves as a subject matter expert in analytics and agency development.
- Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems.
- Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects and support of strategy, planning and visioning. Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders.
- Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects.
- Researches market and competitive intelligence to drive strategy at Farmers and identifies opportunities for innovation and advanced analytical solutions. Performs other duties as assigned.
Requirements
- **English Proficiency**
- Minimum Required: Fluent
- **Required Education**
- Minimum Required: Bachelor
- **Other Critical Skills**
- Data Analysis
- Modeling
- Report and dashboard building
- Databases
- **Software / Tool Skills**
- Power BI
- SQL
- Excel
- PowerPoint
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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