Marketing Strategy Intern assisting in strategic marketing campaigns for Capital Blue Cross. Providing hands-on experience in a supportive environment that values professional development.
Responsibilities
Assist in developing and implementing strategic marketing plans for ongoing campaigns.
Create compelling content for various platforms, including social media, email, blogs, and short-form videos.
Analyze campaign performance and deliver actionable insights.
Collaborate with cross-functional teams on branding and communication initiatives.
Participate in professional development opportunities and networking events with Capital Blue Cross leadership and colleagues.
Requirements
Currently enrolled in an undergraduate or graduate level program in one of the following majors: Accounting, Finance, Healthcare Administration, Business, or a related field of study.
Exposure to basic Microsoft Excel
Preferred GPA of 3.2 or higher (based on a 4.0 scale or equivalent thereof)
Ability to commit full-time to a 13-week program that runs May 18- August 14
Strong written and oral communication skills
Ability to work in a team environment and handle multiple tasks.
Excellent analytical, problem solving and interpersonal skills.
Ability to commit to an onsite or hybrid work schedule.
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