Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Marketing Strategy Intern assisting in strategic marketing campaigns for Capital Blue Cross. Providing hands-on experience in a supportive environment that values professional development.
Responsibilities
- Assist in developing and implementing strategic marketing plans for ongoing campaigns.
- Create compelling content for various platforms, including social media, email, blogs, and short-form videos.
- Analyze campaign performance and deliver actionable insights.
- Collaborate with cross-functional teams on branding and communication initiatives.
- Participate in professional development opportunities and networking events with Capital Blue Cross leadership and colleagues.
Requirements
- Currently enrolled in an undergraduate or graduate level program in one of the following majors: Accounting, Finance, Healthcare Administration, Business, or a related field of study.
- Exposure to basic Microsoft Excel
- Preferred GPA of 3.2 or higher (based on a 4.0 scale or equivalent thereof)
- Ability to commit full-time to a 13-week program that runs May 18- August 14
- Strong written and oral communication skills
- Ability to work in a team environment and handle multiple tasks.
- Excellent analytical, problem solving and interpersonal skills.
- Ability to commit to an onsite or hybrid work schedule.
Benefits
- Medical
- Dental & Vision coverage
- Retirement Plan
- Generous time off including Paid Time Off
- Holidays
- Volunteer time off
- Incentive Plan
- Tuition Reimbursement
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