Senior Performance Marketing Specialist focusing on paid search in a growing company. Driving strategy, optimizing campaigns and achieving measurable results in a central role.
About the role
- Supervisor, Search & Social leading campaign management and optimization for social media and search. Role involves team management and strategic collaboration in a fast-paced environment.
Responsibilities
- Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
- Perform research to understand audiences and their behaviors
- Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
- Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
- Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
- Perform account diagnostic checks, inclusive of providing daily pacing updates
- Run reports as scheduled and as needed, based on client-partner requests
- Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
- Provide optimization recommendations in an on-going capacity
- Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
- Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
- Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
- Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate
Requirements
- Bachelor's Degree
- 2-5 years of experience working in paid social media
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Media Director
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
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