Demand Generation Manager responsible for executing multi - channel campaigns and driving revenue growth in a data - driven environment. Collaborating across marketing teams to optimize performance and deliver measurable results.
About the role
- Supervisor, Search & Social leading campaign management and optimization for social media and search. Role involves team management and strategic collaboration in a fast-paced environment.
Responsibilities
- Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
- Perform research to understand audiences and their behaviors
- Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
- Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
- Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
- Perform account diagnostic checks, inclusive of providing daily pacing updates
- Run reports as scheduled and as needed, based on client-partner requests
- Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
- Provide optimization recommendations in an on-going capacity
- Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
- Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
- Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
- Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate
Requirements
- Bachelor's Degree
- 2-5 years of experience working in paid social media
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Media Director
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Working student in Performance Marketing providing SEO support and content generation for OXG Glasfaser GmbH's marketing efforts. Engaging in various performance marketing activities in a dynamic team setting.
Specialist in Digital Demand Generation leading end - to - end digital investment strategy for a telecommunications company. Maximizing traffic and lead acquisition across all digital channels.
Senior Performance Marketing Manager at Kittl focusing on Google Ads optimization and multi - channel marketing strategies. Driving subscription growth through data analysis and creative collaboration.
Performance Marketing Manager leading paid media strategy in a hybrid environment for an Australian family safety tech company. Collaborating with teams to optimize customer acquisition and retention metrics.
Programmatic Manager at Reckitt shaping digital media strategy for leading consumer brands. Responsible for developing and implementing campaigns ensuring business objectives are achieved.
Junior Performance Marketing Manager responsible for planning and optimizing Amazon PPC and DSP operations. Part of a dynamic team enhancing health and well - being through innovative products.
Performance Marketing Manager responsible for customer acquisition strategy at global luxury fashion marketplace. Managing marketing campaigns across various platforms to deliver growth and retention.
Paid Media Manager responsible for leading paid social media strategies and campaign activations for LADbible Group. Overseeing daily operations and contributing to departmental projects focused on growth and optimization.
Marketing Intern assisting PPC and Business Intelligence teams at Haymarket Medical Communications. Supporting marketing campaigns and performance analysis to achieve participation goals.