Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Paid Search Specialist crafting high-impact search advertising campaigns at Havas’ Global Center of Excellence in Lima, Peru. Join a diverse and collaborative team focused on digital marketing innovation.
Responsibilities
- Conduct comprehensive keyword research and analysis to identify high-performing keywords.
- Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
- Develop ad copy and landing page strategies to improve relevance and quality score.
- Monitor and control advertising budgets to ensure optimal ROI.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Implement A/B testing methodologies to optimize ad creative and landing pages.
- Stay updated on industry trends and competitor strategies to propose new ideas.
- Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience managing SEM campaigns, preferably in an agency or e-commerce environment.
- Proficiency in Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills with a data-driven mindset.
- Excellent written and verbal English communication skills.
- Ability to multitask and manage multiple campaigns simultaneously.
- Google Ads and Bing Ads certifications (preferred).
Benefits
- Global Exposure : Work with international teams and global brands.
- Long-Term Contract : Stability and the opportunity to grow within a global network.
- Flexible Work Model : Hybrid work environment with a healthy work-life balance.
- Health & Wellness : EPS 100% health insurance and wellness initiatives.
- Culture & Community : Inclusive, collaborative, and purpose-driven workplace.
- Competitive Compensation : Attractive full time contract monthly salary + food benefit card
Job title
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