Performance Marketing Manager focusing on SEA & Web Analytics at morefire GmbH. Responsible for campaign management and data analysis to drive business success in a hybrid environment.
About the role
- Manager of Demand Generation at SWTCH, driving leads through multi-channel campaigns in clean energy sector. Collaborating with sales and marketing to boost revenue growth in a hybrid role.
Responsibilities
- Plan, create, and execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.
- Partner with Sales to define ideal customer profiles, develop strategies to attract and engage prospects, and implement lead scoring and nurture flows to drive conversions.
- Utilize Salesforce’s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.
- Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.
- Own SWTCH’s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.
- Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and more.
Requirements
- 3–5+ years of experience in demand generation, digital marketing, or growth marketing — ideally in B2B tech, cleantech, or sustainability sectors
- Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent work experience will also be considered.
- Track record of building and executing marketing programs that drive pipeline and revenue
- Strong written and verbal communication skills with a talent for crafting compelling marketing content and messaging
- Proficiency with marketing tools and platforms, including Salesforce, Pardot (or equivalents), and analytics tools (e.g., Google Analytics, HubSpot)
- Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertising.
- Experience planning and managing events, industry tradeshow experience is an asset.
- Native in various AI tools to bring efficiency to every project will be critical to success.
- Analytical mindset — able to turn data into insights and action
- Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
- Self-starter with the ability to thrive in a fully remote team
- Knowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plus.
- Passion for sustainability and SWTCH’s mission
Benefits
- Business Impact - As a core member of the sales team, you have the opportunity to take a lead role and make a significant impact on the culture and values of the company.
- Environmental Impact - We are a clean energy company with a mission to reduce carbon emissions globally to ensure a clean and sustainable future.
- Diversity - People develop their talents and skills in different ways. We value different paths and experiences. If you think you meet the qualifications we are seeking, take a chance and express.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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