Trainee PPC Specialist optimizing Google Ads and Bing campaigns while collaborating with marketing teams. Working with international markets and learning under experienced leadership in a hybrid role.
About the role
- Part-time Performance Marketing Manager for Munich startup improving health choices through a mobile app. Focused on data-driven acquisition campaigns via Meta Ads and Web2App funnels.
Responsibilities
- Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA
- Build and iterate on Web2App funnels to convert web traffic into mobile app installs
- Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base
- Analyze campaign performance data, identify trends, and translate insights into actionable optimizations
- Create and test ad creatives, copy, and landing pages in collaboration with the product team
- Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)
- Stay up to date on platform changes, best practices, and emerging paid acquisition channels
Requirements
- 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment
- Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)
- Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)
- Analytical mindset with the ability to interpret data and make decisions based on KPIs
- Experience with A/B testing of creatives, audiences, and landing pages
- Self-starter who thrives in a fast-paced, lean startup environment
- Fluent in English; German is a plus
- Based in or near Munich, or willing to work in a hybrid setup
Benefits
- Flexible part-time schedule that fits around your life
- Hybrid work setup with a Munich-based office
- Direct impact on the growth of a product used by thousands of health-conscious consumers
- Work closely with the founder in a small, entrepreneurial team
- Freedom to experiment, learn, and shape the marketing strategy from the ground up
- Access to cutting-edge AI tools and an innovative tech environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Performance Marketing Manager focusing on LinkedIn and Google Ads at ZweiDigital GmbH. Collaborating with teams to create and optimize B2B campaigns in a hybrid environment.
Senior Performance Marketing Specialist focusing on paid search in a growing company. Driving strategy, optimizing campaigns and achieving measurable results in a central role.
Paid Social Manager focusing on Meta for bradzel GmbH to manage campaigns. Collaborate with clients and internal teams to achieve measurable results in paid social campaigns.
Performance Marketing Manager owning paid campaigns end - to - end and driving client growth through data - led optimization. Join a high - performing digital agency in Sydney.
Paid Media Associate contributing to customer campaign success in a dynamic digital advertising team. Learning operations and assisting clients to launch campaigns quickly through best practices and training.
Performance Marketing Intern managing international paid media campaigns across various platforms. Collaborating with teams to optimize digital advertising and generate revenue.
Paid Search Specialist crafting high - impact search advertising campaigns at Havas’ Global Center of Excellence in Lima, Peru. Join a diverse and collaborative team focused on digital marketing innovation.
Digital Paid Media Specialist managing PPC campaigns across the EMEA region for Henry Schein. Key role in Digital Marketing & Revenue Acquisition team influencing business growth.
Manager of Demand Generation at SWTCH, driving leads through multi - channel campaigns in clean energy sector. Collaborating with sales and marketing to boost revenue growth in a hybrid role.