Field Marketing Manager driving marketing strategy and pipeline growth across Australia and APAC. Collaborating with Sales and Global Marketing teams to execute integrated programs and campaigns.
Responsibilities
Own the field marketing strategy for Australia, with responsibility for driving pipeline, MQLs, and new business growth
Support and scale field marketing programs across priority APAC markets, adapting approach based on market maturity
Plan and execute a mix of digital and in-person programs, including events, executive roundtables, webinars, email campaigns, and content-led demand programs
Localise and activate global campaigns to ensure they resonate with regional audiences, industries, and buyer needs
Work closely with Sales leadership and account teams to align marketing activity with territory plans, target accounts, and revenue goals
Build and execute co-marketing programs with regional partners, creating joint campaigns and outbound plays that accelerate pipeline
Act as the regional marketing partner to Sales, ensuring teams are equipped with the right messaging, content, and insights to convert demand into opportunity
Track performance across all programs, reporting on pipeline contribution, ROI, and impact, and continuously optimise based on results
Collaborate cross-functionally with Global Campaigns, Product Marketing, Content, Digital, and Marketing Operations to deliver a cohesive go-to-market strategy
Requirements
5+ years’ experience in field marketing or demand generation, ideally in a B2B SaaS or technology environment
A strong track record of building pipeline and driving revenue through integrated marketing programs
Experience working closely with Sales teams, with a clear understanding of MQL-to-SQL conversion, pipeline creation, and territory planning
Comfort operating across multiple markets, balancing deep focus on Australia with a broader APAC mindset
A data-driven, commercially minded approach, paired with strong execution and attention to detail
Excellent communication and stakeholder management skills
Experience with partner marketing is a strong advantage
Benefits
Be part of a fast-growing company and help establish our GTM presence in the APAC region
Flexible vacation policy
Hybrid work policy - remote work and work from our new office space in Melbourne both encouraged
Flat organization, short decision lines, big impact
Challenging and inspirational international work environment
Referral bonus plans
Fully stocked kitchen
Room to advance in a high-growth tech company
Competitive compensation
Wind down your week to connect with your team and other members of your community
Hub Talks is an ongoing professional development series, offering members and guests free educational sessions on a range of topics
Hub runs regular Wellness Day events to help members create balance, de-stress, learn skills that can help in all aspects of their life, and prioritize their health
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