Senior Marketing Manager at Collinson, managing personalized customer journeys and optimizing client onboarding on digital platforms. Driving data - driven communications and multi - channel personalisation strategies.
About the role
- Field Marketing Manager driving marketing strategy and pipeline growth across Australia and APAC. Collaborating with Sales and Global Marketing teams to execute integrated programs and campaigns.
Responsibilities
- Own the field marketing strategy for Australia, with responsibility for driving pipeline, MQLs, and new business growth
- Support and scale field marketing programs across priority APAC markets, adapting approach based on market maturity
- Plan and execute a mix of digital and in-person programs, including events, executive roundtables, webinars, email campaigns, and content-led demand programs
- Localise and activate global campaigns to ensure they resonate with regional audiences, industries, and buyer needs
- Work closely with Sales leadership and account teams to align marketing activity with territory plans, target accounts, and revenue goals
- Build and execute co-marketing programs with regional partners, creating joint campaigns and outbound plays that accelerate pipeline
- Act as the regional marketing partner to Sales, ensuring teams are equipped with the right messaging, content, and insights to convert demand into opportunity
- Track performance across all programs, reporting on pipeline contribution, ROI, and impact, and continuously optimise based on results
- Collaborate cross-functionally with Global Campaigns, Product Marketing, Content, Digital, and Marketing Operations to deliver a cohesive go-to-market strategy
Requirements
- 5+ years’ experience in field marketing or demand generation, ideally in a B2B SaaS or technology environment
- A strong track record of building pipeline and driving revenue through integrated marketing programs
- Experience working closely with Sales teams, with a clear understanding of MQL-to-SQL conversion, pipeline creation, and territory planning
- Comfort operating across multiple markets, balancing deep focus on Australia with a broader APAC mindset
- A data-driven, commercially minded approach, paired with strong execution and attention to detail
- Excellent communication and stakeholder management skills
- Experience with partner marketing is a strong advantage
Benefits
- Be part of a fast-growing company and help establish our GTM presence in the APAC region
- Flexible vacation policy
- Hybrid work policy - remote work and work from our new office space in Melbourne both encouraged
- Flat organization, short decision lines, big impact
- Challenging and inspirational international work environment
- Referral bonus plans
- Fully stocked kitchen
- Room to advance in a high-growth tech company
- Competitive compensation
- Wind down your week to connect with your team and other members of your community
- Hub Talks is an ongoing professional development series, offering members and guests free educational sessions on a range of topics
- Hub runs regular Wellness Day events to help members create balance, de-stress, learn skills that can help in all aspects of their life, and prioritize their health
- In-house Cafe
- Fitness Studio
- End-of-trip amenities
- Carbon Neutral Certified
- Podcasting Studio
- Photography Studio
- Parents space
- Wine Down - Fortnightly
- Hub Talks
- Wellness Day
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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