Director of Direct Response at Connecticut Children’s Foundation overseeing fundraising programs and direct response campaigns. Driving revenue growth and increasing awareness of the Foundation's mission.
About the role
- Director of Audience responsible for building and leading audience growth strategies for publications. This role involves collaboration across editorial, video, podcasts and content marketing channels.
Responsibilities
- Build, lead, and grow the engine that powers our publications
- Help attract new subscribers, deepen reader engagement, and expand our cross-channel reach
- Lead our content teams across multiple brands and channels including editorial, video, podcasts and content marketing
- Report directly to senior leadership
- Shape what gets published, how it gets packaged, where it gets distributed, and how it performs
- Define our editorial voice and systems that run our publications
- Turn content into audience growth.
Requirements
- Extensive experience leading audience growth teams in digital media or B2B SaaS
- Proven experience growing audiences through newsletter strategy, content publishing, and multi-channel distribution
- Experience directly managing and coaching large teams of internal writers, editors & content marketers
- Experience operating at daily or weekly publishing cadence
- Strong editorial instincts: hooks, angles, headlines, narrative flow, packaging
- Experience creating playbooks, templates, and content systems that scale
- Comfort with analytics and evaluating performance to guide decisions.
Benefits
- Discretionary bonus
- Comprehensive benefits package
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