Global Director of Market Research at Driscoll’s, leading consumer and customer insights across multiple regions. Responsible for driving brand and growth strategy through innovative research practices.
Responsibilities
lead the global consumer and customer insights agenda
partner with local teams across DOTA, DEMEA, DOA, and DANZ
act as a strategic thought partner translating complex data into business direction
support front-end innovation discovery including demand spaces mapping
establish evidence standards for innovation decisions
embed insights into brand strategy development
design and govern Driscoll’s global brand and growth measurement framework
integrate primary research, behavioral data, and advanced analytics into insights ecosystem
build compelling category growth narratives
own Driscoll’s global insights operating model
Requirements
bachelor’s degree in business, marketing, psychology, economics, statistics, or a related field
advanced degree strongly preferred
at least 12 years of progressive leadership experience in market research, consumer insights, analytics, or related disciplines
demonstrated success leading global, multi-market insight organizations
exceptional communicator and storyteller
proven track record of building and developing high-performing global teams
willingness and ability to travel globally (approximately 30%)
English fluency essential, Spanish and/or Mandarin a plus
Benefits
comprehensive medical, dental, and vision coverage
life insurance
disability coverage for positions working more than 30 hours per week
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