Global Senior Brand Manager leading brand strategy and category growth initiatives across Europe. Collaborating with cross - functional teams to deliver consumer - centric innovation in healthcare brands.
About the role
- Brand Manager leading North America marketing for Crestliner at Brunswick Boat Group. Developing brand strategy and executing marketing campaigns to drive growth and brand awareness.
Responsibilities
- Lead North America brand strategy and positioning for Crestliner
- Develop and execute annual marketing strategies and integrated campaigns that support new model launches
- Serve as the expert on Crestliner’s target boaters—defining audiences and segments
- Partner with various teams to bring boats to market
- Lead content strategy and production for product storytelling
- Plan and execute brand-led events and experiential activations
- Monitor brand health and campaign performance
- Own the Crestliner marketing budget
Requirements
- Bachelor’s degree required; MBA preferred
- 6-10 years of leadership in brand/marketing management for consumer products
- Strong track record of experience with both B2B and B2C marketing
- Excellent communication and interpersonal skills
- Proficiency in directing the creative process for integrated marketing campaigns
- Ability to persuasively present ideas to colleagues and senior management
- Skilled at managing large projects and meeting deadlines
- Intermediate to advanced user of Excel, PowerPoint, and Word
- Willingness to travel up to 10% of the time to trade shows; including travel to Canada
- Marine experience a plus
Benefits
- medical
- dental
- vision
- paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- well-being program
- product purchase discounts
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