Hybrid Senior Copywriter

at Brunner

• Job title: Senior Copywriter
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Atlanta, United States

About the role

• Senior Copywriter creating immersive campaigns for Brunner, an integrated marketing communications agency. Conceptualizing innovative ideas and pushing creative boundaries across various platforms.

Responsibilities

• Create Work That Gets Talked About: Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com—you name it.
• Build platform-native concepts that feel like they were born on the channel, not resized for it.
• Turn briefs, insights, and data into simple, sharp creative platforms that drive both buzz and business.
• Develop ideas that start with multicultural audiences in mind —grounded in real cultural insight, not stereotypes or shortcuts.
• Pressure-test work through a multicultural lens , ensuring it feels authentic and resonant for the communities we’re speaking with.
• Work AI-Native, Not AI-Curious: Use AI tools as a core part of your day-to-day workflow —for exploration, versions, testing, optimization, and polishing.
• Help us push AI workflows forward across the department: better prompts, smarter processes, higher craft.
• Treat AI as the turbo , not the driver—your taste, instincts, and voice still lead.
• Move at Newsroom Speed: Jump on briefs, trends, and cultural moments with smart, fast ideas that feel right now, not six weeks ago.
• Handle multiple projects at once without dropping the craft.
• Take work from “here’s the brief” to “check this out” faster than most teams schedule a kickoff.
• Lead, Mentor, & Collab: Sit in the middle of no-silo collaboration: Creative Directors, Copywriters, Art Directors, Social Creators, XD, Designers, Video, Account, Media, Data/Performance, Web.
• Give clear direction and real feedback to junior creatives and partners that makes the work better—not just different.
• Present ideas internally and to clients with tight storytelling —if you can’t sell it in one clean sentence, it’s not ready.
• Own The Work from Idea to Drop: You’re not afraid to rub elbows with strategy to shape the brief and the insight , not just respond to it.
• Write everything from campaign platforms and manifestos to scripts, social copy, UX copy, content series, and more.
• Be hands-on in production and post —from scripts and casting to shoot days, edits, and final polish.
• Build Your Book & Brunner’s Creative Reputation: Raise your hand for pitches and new business —bring ideas that win rooms.
• Push for work that gives clients FOMO if they don’t buy it.
• Aim for ideas your peers save, your friends share, and your family brags about.

Requirements

• 5+ years of agency experience as a Copywriter / Senior Copywriter working on integrated campaigns.
• Big brand experience with a portfolio that proves you can think in platforms, not just one-offs.
• Social & creator fluency : Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms.
• Experience crafting social-first formats, scripts, and ideas that feel creator-native.
• AI-native workflow : Regular use of AI tools in your process (concepting, drafting, versioning, optimization).
• Opinionated on how AI should and shouldn’t be used in creative.
• Conceptual horsepower : You can go from insight ? platform ? execution—and keep it tight, modern, and surprising.
• You write ideas that makes people say, “Damn, that’s good.”
• Production savvy : You understand what it takes to get great work made across video, social, OOH, and digital.
• Experience on set and in post; editing or directing experience is a must.
• Leadership and collaboration : Experience guiding junior creatives and partnering across disciplines (account, strategy, media, data, web, etc.).
• Presentation chops : You’re comfortable in the room (or on Zoom/Teams), selling bold ideas and handling feedback with zero ego.
• Curiosity + hunger : You naturally chase new formats, trends, and tools—and bring that energy back to the team.
• Multicultural mindset & sensitivity: Demonstrated experience creating work for multicultural audiences (e.g., Black, Latiné, AAPI, LGBTQIA+, and other underrepresented communities).
• You understand the difference between featuring diverse audiences and truly speaking with them.
• Lived experience is a leg up: Whether through your background, community, or previous work, you bring perspective that helps us see around our blind spots and make more inclusive, resonant work.
• Bilingual (English + Spanish) is a strong plus.

Benefits

• Health, dental, vision insurance
• 401k plan
• Life insurance
• Commuter and transit benefits
• Employee wellness benefit
• Unlimited PTO
• Half day summer Fridays
• All holiday time off
• Flexible Work Policy: work where it's most convenient for you!