Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Copywriter creating culturally aware content for diverse audiences. Collaborating with team to craft impactful ideas across various channels in a fast-paced agency environment.
Responsibilities
- Concept and write ideas that can flex across channels: social, digital video, display, OOH, print, radio, and more
- Craft platform-aware copy that feels native to where it shows up (TikTok vs. Reels vs. YouTube vs. OOH)
- Turn briefs and insights into simple, smart, culturally aware ideas that move both hearts and numbers
- Tailor your tone and approach to different audiences while keeping the brand voice sharp and consistent—including a focus on multicultural audiences
- Support the development of ideas that speak directly to diverse and multicultural audiences, with language, tone, and references that feel real, not performative
- Help research and spot cultural nuances (phrasing, platforms, creators, moments) that make the work more authentic and relatable
- Collaborate closely with Art Directors, Designers, and Creative leadership to build integrated concepts
- Participate in brainstorms and working sessions—bringing options, not just one idea
- Shape scripts, headlines, social copy, content series, and campaign messaging with craft and clarity
- Help ensure the copy and visuals work as one idea, not two separate parts
- Use AI and modern tools as accelerators in your process (brainstorming, versioning, polishing)—without losing your own taste and voice
- Manage multiple projects at once while hitting deadlines and keeping quality high
- Keep an eye on trends, formats, and cultural moments—and spot ways brands can show up in relevant ways
- Support Sr. Copywriters and CDs in building decks and presentations that clearly tell the story of the work
- Help take ideas from approved concept through scripts, storyboards, shot lists, and final copy
- Partner with Seniors and Producers to prep for shoots and content creation
- Be a detail hawk in review—catching copy errors, inconsistencies, and opportunities to sharpen the work
Requirements
- 3–5 years of copywriting experience in an agency or in-house brand environment
- A portfolio that shows clear thinking, strong writing, and ideas that live beyond a single execution
- Comfort writing across formats: social scripts, short- and long-form copy, OOH, banners, email, and basic UX/microcopy
- Digital and social fluency: you understand how people actually use platforms like TikTok, Instagram, YouTube, and emerging channels
- Familiarity with using AI tools as part of your workflow (brainstorming, drafting, versioning, tightening)—with a point of view on when to trust them and when not to
- Basic production know-how: you understand the life cycle of a piece of work from brief to launch; experience on set or in edit is a plus
- Strong collaboration and communication skills —you take feedback well, ask smart questions, and show up prepared
- Curiosity and drive: you’re hungry to learn, dial up your craft, and keep leveling up your book
- Fluency in multicultural culture: You pay attention to how different communities talk, what they share, who they follow, and what they care about
- Lived experience is a leg up: Your background, community, or experiences give you a point of view that helps make our work more inclusive and authentic
- Bilingual (English + Spanish) is a strong plus.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) plan
- Life insurance
- Commuter and transit benefits
- Employee wellness benefit
- Unlimited PTO
- Half-day summer Fridays
- Holiday time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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