Hybrid Copywriter

at Brunner

• Job title: Copywriter
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Atlanta, United States

About the role

• Copywriter creating culturally aware content for diverse audiences. Collaborating with team to craft impactful ideas across various channels in a fast-paced agency environment.

Responsibilities

• Concept and write ideas that can flex across channels: social, digital video, display, OOH, print, radio, and more
• Craft platform-aware copy that feels native to where it shows up (TikTok vs. Reels vs. YouTube vs. OOH)
• Turn briefs and insights into simple, smart, culturally aware ideas that move both hearts and numbers
• Tailor your tone and approach to different audiences while keeping the brand voice sharp and consistent—including a focus on multicultural audiences
• Support the development of ideas that speak directly to diverse and multicultural audiences, with language, tone, and references that feel real, not performative
• Help research and spot cultural nuances (phrasing, platforms, creators, moments) that make the work more authentic and relatable
• Collaborate closely with Art Directors, Designers, and Creative leadership to build integrated concepts
• Participate in brainstorms and working sessions—bringing options, not just one idea
• Shape scripts, headlines, social copy, content series, and campaign messaging with craft and clarity
• Help ensure the copy and visuals work as one idea, not two separate parts
• Use AI and modern tools as accelerators in your process (brainstorming, versioning, polishing)—without losing your own taste and voice
• Manage multiple projects at once while hitting deadlines and keeping quality high
• Keep an eye on trends, formats, and cultural moments—and spot ways brands can show up in relevant ways
• Support Sr. Copywriters and CDs in building decks and presentations that clearly tell the story of the work
• Help take ideas from approved concept through scripts, storyboards, shot lists, and final copy
• Partner with Seniors and Producers to prep for shoots and content creation
• Be a detail hawk in review—catching copy errors, inconsistencies, and opportunities to sharpen the work

Requirements

• 3–5 years of copywriting experience in an agency or in-house brand environment
• A portfolio that shows clear thinking, strong writing, and ideas that live beyond a single execution
• Comfort writing across formats: social scripts, short- and long-form copy, OOH, banners, email, and basic UX/microcopy
• Digital and social fluency: you understand how people actually use platforms like TikTok, Instagram, YouTube, and emerging channels
• Familiarity with using AI tools as part of your workflow (brainstorming, drafting, versioning, tightening)—with a point of view on when to trust them and when not to
• Basic production know-how: you understand the life cycle of a piece of work from brief to launch; experience on set or in edit is a plus
• Strong collaboration and communication skills —you take feedback well, ask smart questions, and show up prepared
• Curiosity and drive: you’re hungry to learn, dial up your craft, and keep leveling up your book
• Fluency in multicultural culture: You pay attention to how different communities talk, what they share, who they follow, and what they care about
• Lived experience is a leg up: Your background, community, or experiences give you a point of view that helps make our work more inclusive and authentic
• Bilingual (English + Spanish) is a strong plus.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Life insurance
• Commuter and transit benefits
• Employee wellness benefit
• Unlimited PTO
• Half-day summer Fridays
• Holiday time off