Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- North America Lifestyle Marketing Manager driving lifestyle marketing strategy for Brooks Running. Collaborating across teams to execute culturally relevant marketing campaigns and initiatives.
Responsibilities
- Lead the development of a brand-new regional lifestyle marketing strategy.
- Lead execution of seasonal marketing campaigns and support activations at key accounts and brand moments.
- Ensure alignment with global priorities while tailoring marketing plans to regional needs based upon key insights surrounding a niche, tastemaker audience.
- Drive integrated go-to-market plans across channels (digital, retail, social, experiential) to maximize impact and consumer engagement among cultural pioneers.
- Collaborate with internal creative teams and external stakeholders to deliver localized content and assets that reflect lifestyle trends and cultural relevance.
- Partner with Sales and key retail accounts to plan and execute activations that amplify lifestyle stories in priority markets. Develop tools and materials to sell in and close distribution gaps.
- Drive cross-functional alignment on seasonal calendars, campaign messaging, and activation plans. Manage campaign timelines, budgets, and resource allocation to ensure flawless execution and on-time delivery.
- Lead campaign performance reporting, driving actionable insights and recommendations for continuous improvement.
- Represent lifestyle marketing in key business meetings, presenting strategies and results to leadership and stakeholders.
- Champion process optimization for lifestyle marketing workflows, leveraging tools like Smartsheet, WorkFront, and SharePoint.
Requirements
- Bachelor’s degree in marketing, communications, or related field (or equivalent experience).
- 7+ years of experience in marketing. Experience working with lifestyle brands, campaigns, or cultural marketing initiatives is required.
- You are a cultural connector with a passion for style and performance - demonstrated understanding of lifestyle trends and consumer behaviors is a must.
- Deep understanding of streetwear, fashion, and cultural trends.
- Strong relationships with tastemakers and cultural influencers to amplify brand relevance is preferred.
- Proven ability to manage complex projects from strategy through execution – a results-focused marketer is a must.
- Strong experience in content creation, localization, and digital marketing. A breadth of experience across marketing channels is a plus.
- Excellent communication and presentation skills; ability to influence and align stakeholders.
- Highly organized with strong prioritization and project management skills.
- Proactive, solution-oriented, and passionate about lifestyle, fashion, culture, and active living.
- Ability to travel (~20%).
Benefits
- Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
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