Manager of Marketing responsible for creating and managing integrated GTM campaigns in the financial services sector. Collaborating across teams to drive brand awareness and demand generation.
Responsibilities
Build and manage global, cross-segment, multi-channel campaigns, sales enablement tools, and large-scale events
Serve as a promotional strategist by developing and executing targeted, data-driven programs for social, search, email, video, and web to effectively engage prospects and clients
Pilot emerging channels and new content packaging formats to increase campaign effectiveness
Develop a solid understanding of Broadridge’s client segments, solutions, and industry landscape to inform campaign strategy and execution
Stay informed on market trends, customer insights, competitor activity, and marketing innovations to strengthen GTM programs
Demonstrate exceptional project management and organizational skills; able to distill complex information into clear, actionable plans that enable cross-functional collaboration and on-time execution
Present ideas and recommendations through clear, well-organized presentations and campaign briefs that drive informed decision-making
Establish KPIs, track performance, and apply learnings for continuous improvement
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