About the role

  • Sales Manager at Farmers Weekly classified driving revenue growth across classifieds, recruitment, digital and bespoke solutions in a hybrid setting.

Responsibilities

  • Lead from the front as a player-coach, owning a personal target while setting the pace and standards for the team.
  • Manage, coach and develop sales executives, using structured coaching, regular one-to-ones, and clear performance frameworks.
  • Deliver sustained revenue growth and improved yield across classifieds, recruitment advertising, digital inventory, display, and bespoke media solutions.
  • Own weekly trading, forecasting, and commercial decision-making; use audience and customer insight to optimise pricing, packaging, and yield.
  • Monitor the pipeline, conversion, and activity using data and performance insights, and intervene decisively to keep trading on track and exceed targets.
  • Personally own and grow high-value clients, strengthening long-term partnerships and identifying upsell opportunities that maximise customer return on investment.
  • Champion digital adoption and innovation, bringing practical ideas that improve performance and grow digital revenue streams.
  • Win new business and expand market share, using your understanding of the agricultural marketplace to spot gaps and unlock new revenue streams.
  • Work cross-functionally with product, marketing and editorial to evolve propositions, remove friction, and deliver seamless customer outcomes.
  • Contribute to continuous improvement, process optimisation, and commercial innovations that strengthen performance over time.

Requirements

  • Proven track record of hitting and surpassing sales targets, ideally in media, classifieds, digital advertising, or recruitment advertising.
  • A confident, hands-on sales manager who is energised by prospecting, pitching, negotiating and closing, and can sell alongside the team.
  • Strong people management capability, with experience coaching and developing a sales team using structured performance systems and a clear operating rhythm.
  • Demonstrably commercially astute: a strong grasp of margins, yields, pricing, and performance levers with a track record of turning insight into revenue.
  • Strong forecasting and reporting discipline, able to run a weekly trading cadence and maintain accurate pipeline visibility.
  • A collaborative working style and the ability to influence across teams are essential for moving ideas into delivery.
  • Experience selling into the agricultural sector or to agriculture-adjacent advertisers.
  • Knowledge of recruitment advertising dynamics (volume, response rates, candidate markets, seasonality).
  • Experience growing digital revenue streams and improving the adoption of digital products.

Benefits

  • Flexible work arrangements
  • Professional development opportunities

Job title

Sales Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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