Content & Analytics Execution Lead operationalizing banking processes for Truist's Commercial Banking. Collaborating with teams to improve client and teammate experience while mitigating risks.
About the role
- Content Specialist focused on generating and distributing marketing content for a digital transformation company. Collaborating with teams to optimize performance and support demand generation.
Responsibilities
- Develop content for all funnel stages (blog posts, case studies, email sequences, scripts, landing pages, social copy).
- Customize content for ICPs, industries, and regional priorities using AEO structures.
- Manage content distribution across LinkedIn, website, HubSpot, email, and partner channels.
- Align messaging, timing, and asset readiness across teams.
- Collaborate actively with global marketing, content, digital channels, product, growth, and sales.
- Support content needs for GTM actions and campaigns.
- Apply SEO fundamentals.
- Manage updates in WordPress.
- Track KPIs using Google Analytics, HubSpot, and platform dashboards.
- Maintain all content calendars, briefs, documentation, and workflows using Notion.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or similar.
- 3+ years of B2B content experience (tech, SaaS, Startups, ERP ideal).
- Experience with HubSpot and WordPress.
- Understanding of SEO, AEO, and funnel stages.
- Experience collaborating across multidisciplinary teams.
- Ability to work with LLM tools.
- Strong English writing skills.
- Ability to manage priorities and meet deadlines in a fast-paced environment.
Benefits
- Professional development
- Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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