Marketing Analyst focused on sponsorships and offline media at ALE, developing campaigns and managing sponsorship activations. Requires Bachelor's degree in relevant fields.
Responsibilities
Conceptualize, plan and develop promotional and ongoing support campaigns for ALE sponsorships and ALE offline media.
Execute ALE sponsorship activations, leveraging the best opportunities and ideas to strengthen the brand’s relationship with B2B and B2C customers;
Plan and execute offline media strategies aligned with marketing and branding objectives
Analyze target audiences, geographic coverage and campaign frequency for media initiatives
Coordinate the production, adaptation and placement of materials, ensuring brand consistency
Support planning of integrated 360° campaigns coordinated with digital media
Support the development of the company’s strategic sponsorship planning by implementing communication projects, campaigns and external events;
Conduct feasibility analyses for sponsorship and media activation initiatives;
Evaluate institutional sponsorship proposals and recommend the best opportunities for brand exposure in outlets/events that align with the company’s institutional positioning and strategy;
Liaise with commercial teams to involve clients in sponsorship activations;
Develop management reports for immediate leadership;
Monitor and control the monthly budget for assigned projects
Availability to travel for on-site supervision of sponsorship activations;
Support the development of audiovisual materials for campaigns, events and social media, prioritizing content relevance, presenter image and ensuring application of brand guidelines.
Requirements
Bachelor’s degree in Communication, Marketing, Advertising, Journalism, Public Relations or related fields.
Postgraduate degree in sponsorships, branding, live marketing or sports marketing (desirable)
Advanced English
Creativity
Trend-aware, well-informed professional
Experience managing sponsorships
Experience managing offline media
Skills in Excel, PowerPoint and Word (intermediate)
Strong organizational skills and attention to detail;
Strong written and verbal communication skills and interpersonal abilities;
Proactivity, focus and ability to multitask
Systemic thinking and a continuous improvement mindset
Enthusiastic and confident to test new, unconventional solutions
Engaged and interested in digital channels;
Good sense of humor and able to work effectively in a team.
Benefits
Meal allowance
Food allowance
Health insurance
Dental insurance
Life insurance
Private pension (retirement plan)
Funeral assistance (extended to relatives)
Performance-based profit-sharing (PPR)
Transportation allowance
Total Pass (benefits program)
Length-of-service bonus
Goord-Card (discounts at partner companies)
Extended maternity and paternity leave
Family allowance
Special needs child assistance
Partnerships with educational institutions
Legal, social and psychological counseling services
Job title
Senior Marketing Analyst – Sponsorships, Offline Media
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