Strategist leading Wealth and Intermediary Client Marketing initiatives at Northern Trust. Collaborating across teams to drive client engagement and marketing effectiveness.
About the role
- Marketing Analyst focused on sponsorships and offline media at ALE, developing campaigns and managing sponsorship activations. Requires Bachelor's degree in relevant fields.
Responsibilities
- Conceptualize, plan and develop promotional and ongoing support campaigns for ALE sponsorships and ALE offline media.
- Execute ALE sponsorship activations, leveraging the best opportunities and ideas to strengthen the brand’s relationship with B2B and B2C customers;
- Plan and execute offline media strategies aligned with marketing and branding objectives
- Analyze target audiences, geographic coverage and campaign frequency for media initiatives
- Coordinate the production, adaptation and placement of materials, ensuring brand consistency
- Support planning of integrated 360° campaigns coordinated with digital media
- Support the development of the company’s strategic sponsorship planning by implementing communication projects, campaigns and external events;
- Conduct feasibility analyses for sponsorship and media activation initiatives;
- Evaluate institutional sponsorship proposals and recommend the best opportunities for brand exposure in outlets/events that align with the company’s institutional positioning and strategy;
- Liaise with commercial teams to involve clients in sponsorship activations;
- Manage suppliers (agencies, printers, internal departments)
- Develop management reports for immediate leadership;
- Monitor and control the monthly budget for assigned projects
- Availability to travel for on-site supervision of sponsorship activations;
- Support the development of audiovisual materials for campaigns, events and social media, prioritizing content relevance, presenter image and ensuring application of brand guidelines.
Requirements
- Bachelor’s degree in Communication, Marketing, Advertising, Journalism, Public Relations or related fields.
- Postgraduate degree in sponsorships, branding, live marketing or sports marketing (desirable)
- Advanced English
- Creativity
- Trend-aware, well-informed professional
- Experience managing sponsorships
- Experience managing offline media
- Skills in Excel, PowerPoint and Word (intermediate)
- Strong organizational skills and attention to detail;
- Strong written and verbal communication skills and interpersonal abilities;
- Proactivity, focus and ability to multitask
- Systemic thinking and a continuous improvement mindset
- Enthusiastic and confident to test new, unconventional solutions
- Engaged and interested in digital channels;
- Good sense of humor and able to work effectively in a team.
Benefits
- Meal allowance
- Food allowance
- Health insurance
- Dental insurance
- Life insurance
- Private pension (retirement plan)
- Funeral assistance (extended to relatives)
- Performance-based profit-sharing (PPR)
- Transportation allowance
- Total Pass (benefits program)
- Length-of-service bonus
- Goord-Card (discounts at partner companies)
- Extended maternity and paternity leave
- Family allowance
- Special needs child assistance
- Partnerships with educational institutions
- Legal, social and psychological counseling services
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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