Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Copywriter crafting impactful advertising campaigns for global brands at Bully Pulpit International. Collaborating with creative teams to deliver measurable results across various media channels including digital and traditional.
Responsibilities
- Develop conceptual ad campaigns designed to deliver measurable results on global brands and major issue advocacy clients.
- Produce attention-grabbing, persuasive copy, including video scripts, social media assets, headlines, and more, while consistently adjusting tone for diverse channels.
- Partner closely with cross-functional teams to ensure that creative output directly addresses campaign objectives.
- Be able to work on multiple clients simultaneously. Developing and refining messaging across all media, including TV, digital, social, activations, and out-of-home (OOH).
- Prepare and pitch creative concepts to internal teams, articulating and defending your ideas.
- Stay on top of cultural, social, and industry trends to maintain the relevance and impact of creative ideas.
Requirements
- A portfolio with creative advertising examples that demonstrates a range of writing for various clients across multiple channels and styles, including TV, TVC, social, OOH, digital, and everything in between.
- 5-7 years of creative copywriting experience, preferably at an advertising agency.
- Comfortable working with and without an art partner.
- Experience writing multi-channel ads for brand reputation, corporate social responsibility, public affairs, and/or issue advocacy campaigns.
- Ability to work on multiple clients and projects simultaneously; can quickly deliver smart, strategic ad copy across a range of clients and channels.
- Fluency in advertising across digital and traditional channels, including advertising across social media platforms, television, OLV and other channels.
- Exceptional communication skills, and the ability to sell your ideas to other team members.
Benefits
- 100% company-paid medical, dental, and vision insurance
- 401(k) program with employer match up to 4%
- Generous time off for vacation
- $50 monthly phone reimbursement
- Unlimited sick time
- 16 weeks of paid leave for new parents
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