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About the role
- Senior Director of Fashion PR at a women-led Public Relations agency shaping fashion communications vision and leading client initiatives.
Responsibilities
- Lead agency-wide Fashion PR strategy and vision, setting the tone for excellence, creativity, and innovation across client portfolios.
- Oversee and mentor teams, fostering high performance, accountability, and professional growth.
- Serve as a senior strategic partner to clients, providing counsel on integrated brand communications, reputation management, and long-term positioning.
- Develop and execute comprehensive, multi-channel PR and partnership strategies that drive measurable business impact and enhance brand equity.
- Cultivate and strengthen executive-level media and industry relationships, acting as a senior connector between clients and key editors, influencers, and thought leaders.
- Oversee high-profile brand moments, fashion shows, partnerships, and press activations that elevate visibility and engagement.
- Collaborate cross-functionally with creative, digital, and social teams to ensure seamless, integrated storytelling across all platforms.
- Lead the agency’s approach to insights and measurement, leveraging data, analytics, and industry trends to inform strategic decision-making.
- Champion innovation, staying ahead of cultural, digital, and industry shifts to continually evolve BPCM’s PR offering.
- Collaborate with leadership and teams across departments to lend fashion industry insights and counsel.
- Represent BPCM’s Fashion practice internally and externally, helping lead new business initiatives, agency marketing, and thought leadership.
Requirements
- 10+ years of progressive experience in fashion PR and communications, ideally within a leading agency or global brand environment.
- Proven experience leading large-scale, integrated communications programs for top-tier fashion, luxury, or lifestyle brands.
- Deep media and influencer relationships across fashion, consumer, and digital landscapes.
- Demonstrated success as a trusted advisor to C-suite executives and brand leaders.
- Exceptional storytelling, writing, and communication skills, with a sharp understanding of cultural relevance and brand narrative.
- Strong leadership and team-building abilities, with a track record of inspiring and developing talent.
- Strategic thinker with strong business acumen, capable of translating brand goals into measurable PR outcomes.
- Experience managing complex budgets, resources, and multi-client portfolios.
- Visionary mindset — driven to innovate, push creative boundaries, and elevate the agency’s thought leadership within the industry.
Benefits
- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
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