Director of Product Marketing at Fieldguide, leading GTM strategies for AI - powered auditing platform with a strong focus on customer insights. Exciting opportunity in a collaborative, innovative environment.
About the role
- Senior Manager, Product Marketing at Sonos defining go-to-market strategies for consumer hardware. Responsible for product positioning and driving business outcomes across marketing functions.
Responsibilities
- Inform the business case, define the target audience, go-to-market and channel strategy, core value proposition, and product narrative for products within Sonos' Consumer Hardware portfolio.
- Bring to market future product development with a customer-centric perspective.
- Drive meaningful insights into the business based on market trends, customer research, competitive analysis, and interactions with global teams.
- Collaborate with and drive alignment across product management, brand, sales, and regional marketing teams to land the go-to-marketing (GTM) strategy and execution.
- Represent the product and business by clearly articulating and enabling the value of our offering to customers, media and external partners.
- Be a key collaborator during product development, full-funnel marketing, pricing and promo strategy, hardware and software experiences, channel and geo expansion.
Requirements
- 8+ years managing end-to-end product marketing, preferably at technology companies.
- Led new product introductions and managed full product lifecycle .
- Consistent record of crafting compelling value positioning statements and defining the target audience for new products.
- Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
- Strong analytical skills and results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative.
- Extraordinary written communication skills: ability to consolidate sophisticated ideas into clear, succinct executive summaries.
Benefits
- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- A generous paid leave program for new parents or to care for a family member with a serious health condition
- Short- and long-term disability for your own medical condition
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits to support your holistic well-being
- A generous employee discount program & Sonos Radio HD - on us!
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