Senior Associate, Segment Marketing in a global financial services company driving marketing strategies and executing plans for commercial segments. Collaborating with teams to deliver impactful marketing content.
Responsibilities
Support and drive the development and execution of segment or client value-driven marketing content and go-to-market strategies for commercial segments
Lead projects that support the implementation of complex segment marketing plans and execute day-to-day support and decisions leveraging client insights for targeted campaigns aligned with the firm’s key initiatives
Maintain collaborative relationships with internal and external resources to support marketing activities, providing technical guidance, direction, and decision-making as needed
Support the adoption of industry/segment trends, market climates, and competitive activities by executing adoption strategies, clearing blockers, and driving agreement with business partners to leverage opportunities
Requirements
Bachelor’s degree or the equivalent combination of work experience required
2-5 years of related experience preferred; experience in the securities or financial services industry is preferred
Proven ability to manage budgets, approve expenses, and adhere to standard operating procedures
Strong collaboration and communication skills to maintain and cultivate good working relationships with internal teams and business partners
No direct people leadership required
Benefits
BNY offers highly competitive compensation, benefits, and wellbeing programs
access to flexible global resources and tools for your life’s journey
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team
generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter
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