Sponsor Marketing Coordinator executing sponsorship marketing deliverables across digital and experiential channels for Breakaway's entertainment events.
About the role
- Leads marketing strategies for binario.net & binario.cloud, ensuring brand positioning & client acquisition. Coordinates marketing, sales, and event execution across various platforms.
Responsibilities
- Structure marketing as the primary entry point for new customers and partners;
- Build and maintain a clear, consistent, and differentiated positioning for both businesses (binario.net and binario.cloud);
- Define and execute Go-to-Market strategies aligned with the Sales and Technical teams;
- Orchestrate marketing, sales, pre-sales, and engineering in the development of offers;
- Coordinate launches of solutions, services, and new commercial proposals;
- Own the institutional positioning of the group's brands (binario.net and binario.cloud);
- Define and maintain visual identity, tone of voice, and brand narrative;
- Ensure excellence and consistency across website, social media, corporate materials, and technical content;
- Plan and execute company, client, and partner events, leading participation in trade shows and conferences;
- Align Go-to-Market between the integrator and vendor partners;
- Translate complex technical portfolios into understandable, commercial value propositions;
- Drive qualified demand generation and pipeline;
- Position the company as a cloud provider and software vendor;
- Lead demand-generation campaigns for IaaS, PaaS, private cloud, and hybrid cloud;
- Work closely with the Cloud CEO and the Commercial Directorate;
- Bring market insights to the creation of new solutions;
- Define and monitor KPIs: MQL, SQL, influenced pipeline, campaign and event ROI, and use of MDF;
- Maximize strategic use of MDF (Marketing Development Funds) with vendors (Juniper, Netscout, etc.);
- Raise marketing maturity with a focus on metrics, ROI, and business impact.
Requirements
- Advanced English;
- Experience managing teams and external vendors/partners;
- Experience in Marketing Strategy & Go-to-Market (group-level);
- Experience planning and executing company, client, and partner events;
- Experience leading participation in trade shows and conferences (concept, communications, booth, and team);
- Experience with medium and large-scale technical and commercial events;
- Experience measuring impact on leads, pipeline, and sales;
- Experience with annual and quarterly marketing planning;
- Ability to build strategic relationships with vendors' marketing teams;
- Planning, negotiation, and execution of MDF programs, ensuring compliance and ROI;
- Work closely with strategic clients and complex decision-making cycles;
- Support for retention, cross-sell, and upsell strategies;
- B2B technology marketing experience (Telecom, Cloud, Infrastructure, Security, or Software);
- Strategic vision with strong execution capability;
- Clear, business-oriented communication and strong cross-functional communication skills;
- Hands-on profile: flexible, available, organized, and results-oriented.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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