Marketing Manager overseeing community building and event strategy for Binance in Australia. Leading partnerships and aligning local presence with global brand messaging.
Responsibilities
Plan and execute end-to-end events
Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
Ensure all events are fully compliant with local regulations and internal policies
Develop “low-hype, high-trust” event formats aligned with current market sensitivity
Build and nurture a loyal local community (online + offline)
Identify and manage key community leaders / micro-KOLs
Create programs that encourage organic advocacy (not just incentives)
Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
Translate global brand into locally relevant, trust-driven messaging
Lead initiatives that position Binance as Responsible, Compliant, User-first
Partner with PR to ensure alignment between events, messaging, and media narrative
Identify and execute partnerships with universities, Web3 communities, finance/investment groups, lifestyle/culture spaces
Build credible local alliances to strengthen brand perception
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