Hybrid Marketing Manager – Events, Community

Posted 3 days ago

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About the role

  • Marketing Manager overseeing community building and event strategy for Binance in Australia. Leading partnerships and aligning local presence with global brand messaging.

Responsibilities

  • Plan and execute end-to-end events
  • Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
  • Ensure all events are fully compliant with local regulations and internal policies
  • Develop “low-hype, high-trust” event formats aligned with current market sensitivity
  • Build and nurture a loyal local community (online + offline)
  • Identify and manage key community leaders / micro-KOLs
  • Create programs that encourage organic advocacy (not just incentives)
  • Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
  • Translate global brand into locally relevant, trust-driven messaging
  • Lead initiatives that position Binance as Responsible, Compliant, User-first
  • Partner with PR to ensure alignment between events, messaging, and media narrative
  • Identify and execute partnerships with universities, Web3 communities, finance/investment groups, lifestyle/culture spaces
  • Build credible local alliances to strengthen brand perception
  • Track key metrics: Event attendance & conversion (KYC, activation)

Requirements

  • 4–7+ years in events, community, or brand marketing
  • Experience in Australia market is a must
  • Background in crypto, fintech, or startup environment preferred
  • Proven track record of executing high-quality, well-attended events
  • Execution-first: You get things done, not just plan
  • Strong understanding of Australian culture and audience behavior
  • Ability to operate in a highly regulated, sensitive environment
  • Excellent stakeholder management (agencies, vendors, partners)
  • Comfortable working in a lean / rebuilding team setup
  • Grounded, practical, and not hype-driven
  • High ownership — acts like a local market owner
  • Strong judgment on what not to do (especially in current climate)
  • Able to balance global brand vs local nuance

Benefits

  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Job title

Marketing Manager – Events, Community

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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