About the role

  • Marketing Manager responsible for growing BikesOnline's brand awareness in the US cycling market and strategizing partnerships. Collaborating with international teams for localized campaigns.

Responsibilities

  • Be responsible for growing BikesOnline brand awareness in the US market
  • Develop and implement effective communication strategies to enhance BikesOnline's profile
  • Drive immediate engagement and sales through targeted marketing campaigns
  • Identify and build relationships with strategic partners
  • Negotiate and manage all partnership agreements
  • Manage our US-based content creation partners & affiliate network
  • Develop and execute a comprehensive content and editorial strategy
  • Generate interest and engagement via product launches, media reviews, promotions, trade shows
  • Manage and optimize the BikesOnline USA marketing budget
  • Monitor and report on US marketing campaign performance
  • Strategically integrates AI solutions across various team functions

Requirements

  • 5–10 years’ experience in marketing, business development, PR, or brand partnerships
  • Tertiary qualifications in Marketing or Business (preferred)
  • Hands-on experience with consumer activations, events, and marketing partnerships
  • Familiarity with U.S. media outlets and strong knowledge of the U.S. cycling market
  • Proven ability to drive product marketing outcomes, supporting sales and margin growth
  • Strategic thinker with strong commercial and creative marketing acumen
  • Excellent project management skills with the ability to analyze performance and optimize results
  • Confident communicator who collaborates effectively across teams and partners
  • Proficient in tools such as Asana, Slack, and Google Workspace

Benefits

  • flexible work arrangements
  • generous staff discounts
  • commitment to ongoing learning
  • internal career progression

Job title

Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$90,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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