Field Marketing Manager responsible for executing regional field marketing strategy for ThoughtSpot. Collaborating with sales, marketing, and partner teams to engage target accounts and drive pipeline growth.
About the role
- Marketing Manager responsible for growing BikesOnline's brand awareness in the US cycling market and strategizing partnerships. Collaborating with international teams for localized campaigns.
Responsibilities
- Be responsible for growing BikesOnline brand awareness in the US market
- Develop and implement effective communication strategies to enhance BikesOnline's profile
- Drive immediate engagement and sales through targeted marketing campaigns
- Identify and build relationships with strategic partners
- Negotiate and manage all partnership agreements
- Manage our US-based content creation partners & affiliate network
- Develop and execute a comprehensive content and editorial strategy
- Generate interest and engagement via product launches, media reviews, promotions, trade shows
- Manage and optimize the BikesOnline USA marketing budget
- Monitor and report on US marketing campaign performance
- Strategically integrates AI solutions across various team functions
Requirements
- 5–10 years’ experience in marketing, business development, PR, or brand partnerships
- Tertiary qualifications in Marketing or Business (preferred)
- Hands-on experience with consumer activations, events, and marketing partnerships
- Familiarity with U.S. media outlets and strong knowledge of the U.S. cycling market
- Proven ability to drive product marketing outcomes, supporting sales and margin growth
- Strategic thinker with strong commercial and creative marketing acumen
- Excellent project management skills with the ability to analyze performance and optimize results
- Confident communicator who collaborates effectively across teams and partners
- Proficient in tools such as Asana, Slack, and Google Workspace
Benefits
- flexible work arrangements
- generous staff discounts
- commitment to ongoing learning
- internal career progression
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