LATAM Marketing Manager developing and implementing marketing strategies for surgical solutions portfolio in Latin America. Responsible for market analyses, product positioning, and sales support.
About the role
- Director of Oncology Consumer Marketing leading strategies for patient acquisition and retention across diverse platforms. Significant focus on consumer campaigns and health equity initiatives within the oncology sector.
Responsibilities
- Lead consumer marketing for Sac‑TMT; build acquisition, activation, and retention strategy across the patient journey
- Set consumer priorities and roadmap aligned to brand goals and launch milestones
- Align consumer strategy, messaging, and omnichannel plans with the HCP team/CAT to ensure a cohesive, compliant go-to-market approach across audiences and touchpoints
- Lead consumer campaigns, with emphasis on digital, social, multicultural, CRM, and web
- Own DTC/acquisition strategy (segmentation, targeting, creative direction, channel plan) to drive awareness, enrollment, and adherence
- Ensure consumer touchpoint readiness (web, CRM, call center, patient support assets)
- Own KPIs/ROI; partner with Data & Analytics to build dashboards and the measurement framework
- Use research and performance insights to test/learn and optimize creative, channel mix, and audiences
- Represent the voice of the consumer to inform priorities and investment decisions
- Build and lead the Consumer CAT; coach and develop direct reports
- Drive adoption of agile ways of working across Consumer and HCP CATs; Partner with Sales, Medical Affairs, Market Access, Organized Customer, Analytics, Global Marketing, and Regulatory/Legal to deliver compliant, on‑time launch execution
- Lead agencies/vendors to deliver quality, on‑time work aligned to strategy
- Maintain strong Legal/Compliance partnership; ensure consumer materials meet promotional/non‑promotional and regulatory requirements
- Drive consumer launch readiness and lifecycle planning to support uptake and adherence
- Identify risks/dependencies and adjust priorities to achieve launch and lifecycle goals
- Embed health equity and Social Determinants of Health (SDoH) in consumer strategy
- Ensure outreach is culturally competent and accessible for diverse patient populations
Requirements
- Bachelor’s degree required; advanced degree (MBA, MPH, or equivalent) preferred
- 8–10+ years pharma/biotech marketing (consumer/DTC); 5+ years people leadership
- Proven track record in developing and executing consumer acquisition campaigns, digital and social strategies, CRM and DTC channels, and omnichannel patient experiences
- Strong measurement and ROI framework experience; data‑driven optimization
- Demonstrated cross‑functional leadership and senior‑stakeholder influence in a matrixed organization
- High Legal/Compliance IQ; experience operating within regulatory constraints
- Strong project management, prioritization, and strategic planning
- Oncology experience; launch and lifecycle experience strongly preferred
- Agile experience; led Customer Agile Teams (CATs)
- Experience integrating health equity and SDoH into consumer strategy
- Experience managing promotional budgets and agency/vendor partners
- Multicultural media strategy and measurement experience
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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