Brand Manager responsible for consumer engagement and brand strategy at Nestlé Malaysia. Collaborating with teams to drive business growth and product innovation.
About the role
- Senior Brand Marketing Manager at Zefr driving brand strategy through storytelling and integrated marketing campaigns. Collaborating with teams to enhance brand presence across platforms while managing content and engagement.
Responsibilities
- Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels.
- Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar.
- Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content.
- Manage the company’s social media presence, including strategy, content creation, and community engagement.
- Oversee paid media planning and execution to optimize reach, engagement, and ROI.
- Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations.
- Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns.
- Manage agency and freelancer relationships to scale content and creative output.
- Track and analyze brand performance, content engagement, and campaign results to inform strategy.
- Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA a plus.
- 7+ years of experience in brand marketing, content marketing, or digital marketing, ideally within B2B tech, advertising, or media.
- Exceptional writing and storytelling skills with proven experience producing content for multiple channels.
- Demonstrated success managing content programs such as blogs, newsletters, and social content calendars.
- Proven experience executing 360° campaigns that integrate paid, owned, and earned media.
- Strong strategic thinking, creative direction, and brand management experience.
- Data-driven mindset with ability to measure and optimize content and campaign performance.
- Excellent project management and cross-functional collaboration skills.
- Experience managing agencies, creative partners, and budgets.
- Passion for innovation, storytelling, and Zefr’s mission to enable responsible marketing.
Benefits
- Flexible PTO
- Medical, dental, and vision insurance with FSA options
- Company-paid life insurance
- Paid parental leave
- 401(k) with company match
- Professional development opportunities
- 13+ paid holidays off
- Summer Fridays (we leave early)
- In-office, hybrid, and fully-remote work options available
- In-office lunches and lots of free food
- Optional in-person and virtual events (we like to celebrate!)
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