Assist the EuroMillions Brand Manager in executing annual brand plans and optimising brand elements. Work alongside teams to deliver engaging brand content and ensure compliance with all legislation.
About the role
- Senior Brand Marketing Manager at Zefr driving brand strategy through storytelling and integrated marketing campaigns. Collaborating with teams to enhance brand presence across platforms while managing content and engagement.
Responsibilities
- Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels.
- Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar.
- Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content.
- Manage the company’s social media presence, including strategy, content creation, and community engagement.
- Oversee paid media planning and execution to optimize reach, engagement, and ROI.
- Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations.
- Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns.
- Manage agency and freelancer relationships to scale content and creative output.
- Track and analyze brand performance, content engagement, and campaign results to inform strategy.
- Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA a plus.
- 7+ years of experience in brand marketing, content marketing, or digital marketing, ideally within B2B tech, advertising, or media.
- Exceptional writing and storytelling skills with proven experience producing content for multiple channels.
- Demonstrated success managing content programs such as blogs, newsletters, and social content calendars.
- Proven experience executing 360° campaigns that integrate paid, owned, and earned media.
- Strong strategic thinking, creative direction, and brand management experience.
- Data-driven mindset with ability to measure and optimize content and campaign performance.
- Excellent project management and cross-functional collaboration skills.
- Experience managing agencies, creative partners, and budgets.
- Passion for innovation, storytelling, and Zefr’s mission to enable responsible marketing.
Benefits
- Flexible PTO
- Medical, dental, and vision insurance with FSA options
- Company-paid life insurance
- Paid parental leave
- 401(k) with company match
- Professional development opportunities
- 13+ paid holidays off
- Summer Fridays (we leave early)
- In-office, hybrid, and fully-remote work options available
- In-office lunches and lots of free food
- Optional in-person and virtual events (we like to celebrate!)
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