Hybrid Senior Brand Marketing Manager

at Zefr

• Job title: Senior Brand Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $110,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Senior Brand Marketing Manager at Zefr driving brand strategy through storytelling and integrated marketing campaigns. Collaborating with teams to enhance brand presence across platforms while managing content and engagement.

Responsibilities

• Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels.
• Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar.
• Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content.
• Manage the company’s social media presence, including strategy, content creation, and community engagement.
• Oversee paid media planning and execution to optimize reach, engagement, and ROI.
• Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations.
• Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns.
• Manage agency and freelancer relationships to scale content and creative output.
• Track and analyze brand performance, content engagement, and campaign results to inform strategy.
• Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA a plus.
• 7+ years of experience in brand marketing, content marketing, or digital marketing, ideally within B2B tech, advertising, or media.
• Exceptional writing and storytelling skills with proven experience producing content for multiple channels.
• Demonstrated success managing content programs such as blogs, newsletters, and social content calendars.
• Proven experience executing 360° campaigns that integrate paid, owned, and earned media.
• Strong strategic thinking, creative direction, and brand management experience.
• Data-driven mindset with ability to measure and optimize content and campaign performance.
• Excellent project management and cross-functional collaboration skills.
• Experience managing agencies, creative partners, and budgets.
• Passion for innovation, storytelling, and Zefr’s mission to enable responsible marketing.

Benefits

• Flexible PTO
• Medical, dental, and vision insurance with FSA options
• Company-paid life insurance
• Paid parental leave
• 401(k) with company match
• Professional development opportunities
• 13+ paid holidays off
• Summer Fridays (we leave early)
• In-office, hybrid, and fully-remote work options available
• In-office lunches and lots of free food
• Optional in-person and virtual events (we like to celebrate!)