Data Marketing Project Lead overseeing high - level client relations and delivering data modeling projects. Leading teams in analytical recommendations and client presentations for marketing strategies.
About the role
- Marketing Specialist for BD's Advanced Patient Monitoring division supporting EMEA market product launches. Role involves market research, sales opportunity identification, and product training plans in a dynamic environment.
Responsibilities
- Conducting opportunity assessment (SWOT, market research) and defining value propositions.
- Building a segmentation strategy and exploring the product positioning (customer journey map).
- Collaborating with regional & global supply chain to prepare the initial launch forecast.
- Identifying and implementing tactical activity needed to drive sales opportunities & leads.
- Initiating an awareness campaign to reach the target market during the pre-launch phase.
- Supporting internal & external product training plans and creating a collateral strategy.
- Ensuring all the tools are in place for the business to sell and support the product launch.
- Maintaining a dashboard to track initial performance of the product launch and providing reports of the results.
Requirements
- Bachelor’s degree in marketing, economics or business-related areas.
- Master’s degree would be a plus.
- A first marketing experience working on business analytics would be preferred.
- Strong business acumen and project management skills, organisational ability.
- Fluent in English.
- Other European languages a plus.
- Proven expertise in Microsoft Office Suite (Word, PowerPoint & Excel).
- Experience with business intelligence and analytics tools (e.g., QlikView, QlikSense, SalesForce.com).
Benefits
- Becton, Dickinson and Company is an Equal Opportunity Employer.
- salary ranges have been implemented to reward associates fairly and competitively.
- Valuable, competitive package of compensation and benefits programs.
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