Senior Data Analyst leveraging data to drive customer acquisition and retention strategies. Working with Marketing, Growth, and CX teams at Novo to enhance customer lifetime value and engagement.
Responsibilities
Designing and conducting experiments to test hypotheses related to core product features and marketing strategies
Digging deep into data sets to find insights critical to our future success
Bridging the gap between how upstream strategies impact lower funnel results
Overseeing go to market launches from a data pipeline and results perspective
Collaborating with cross-functional teams, including CX, Product, Marketing, and Banking Operations, to implement and evaluate data-driven initiatives
Identifying new opportunities for growth and efficiency improvements through rigorous data analysis and strategic thinking
Mapping end-to-end customer journeys using behavioral, transactional and feedback data
Analyzing and creating CX metrics to surface patterns and tie CX to business outcomes
Translating qualitative customer feedback into structured, actionable insights
Requirements
Bachelor’s degree in a quantitative field such as Economics, Engineering, Statistics, Mathematics, Computer Science, or related discipline
5-7 years of experience in data analysis, business intelligence, or analytical marketing role
Proficiency in SQL
Strong familiarity with Marketing and CX principles, data, trends, and innovation. Including brand, affiliate marketing, SEM, SEO, and CRO
Strong analytical skills with the ability to interpret complex data sets and provide actionable recommendations
Experience with A/B testing and experimental design
Experience building forecast models or response curves
Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders
Highly motivated and comfortable working in a fast-paced, dynamic environment with a high degree of ambiguity.
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